A web page is a reflection of the image of a company. Therefore, we must adapt web design to the needs of the company in order to achieve our stated objectives.
When creating projects, we must adapt them to measure according to the functionalities required by each company. This makes work more comfortable and efficient and improving the user experience.
In today’s article we are going to see the fundamental aspects to create your website from scratch and how to manage them.
What CMS do I use to manage a website?
Thanks to the advances in design and the facilities provided by CMS or content managers, the possibilities regarding web page designs are very wide.
A content manager (CMS) is a tool that allows us to create, manage and maintain content within a web page. With this, we can tailor our website without having advanced knowledge in web design.
We must take into account the CMS that we are going to use since it may or may not be compatible with our content and our plugins within web design. In this article, I explain why WordPress is a good option to create your website.
Custom Web Design or Template?
During the day we jump from one web page to another, today we are all on the Internet. Therefore, a custom web design that includes new elements or that capture the attention of the visitor, must be different but elegant. This can be key in aspects as relevant as a purchase decision process.
To configure our website, we have two options that we can develop. If we want to design our entire website from scratch and making all aspects manually, then our option is a custom web design.
On the other hand, if due to human, economic or financial resources we cannot elaborate all the tasks. As we have said before, within WordPress, we can create with pre-established templates.
Everything will depend on aspects such as the complexity of the project, the resources and knowledge available or even the time to develop the page.
How do I Structure my site?
It is essential that we know our website perfectly and understand how it should be organized within it so that our users have a good and efficient experience.
Therefore, we must understand that a good user experience is proportional to the least number of clicks you make within it. Therefore, the 3-click rule tells us that if a visitor makes more than 3 meaningless interactions on our website, they will lose interest and leave the space.
As we have mentioned before, we can design custom or preset templates, so that it is an efficient user experience, it is essential to know the information we want to show on the web and organize it with coherence to our brand image.
In this article on user experiences we show you the most important elements to improve this entire process.
Should I include a blog section?
We cannot forget that the blog is a useful tool for companies when it comes to maintaining contact, informing their clients or offering added value.
As we have mentioned in other articles in The Forbiz, the blog allows us to spread content to interact with our audience. Creating quality content following SEO strategies will make our website better positioned within Google.
When positioning the contents of a website, we must provide highlighted elements as a summary or simply use bold, underlines, italics, etc., in the text, it can help us capture the attention of visitors to what we want. Nor is it a matter of putting everything in bold because this can lead to the opposite effect. There must be coherence and balance in all the elements.
What typefaces are most recommended?
If visitors come in search of content and find it impossible or difficult to read, they will most likely end up on the competitor’s website. We should always think about the experience of our audience when visiting our website.
Typography reflects the personality of the web and selecting the size, color, shape, alignment or justification is essential to facilitate the user experience. It is very important that during the web design phase, at the typography level, we take into account the following aspects:
- Easy-to-read font size choice
- Combine consistent fonts with each other to avoid confusion
- Do not abuse capital letters
- Monitor with the colored backgrounds of your website
How to optimize my website to rank?
Finally, when we have our website designed, we must bear in mind that it has to be efficient and responsive at the same time.
For this, the web must be optimized, which is a fundamental aspect of web positioning. If you want to know more, we leave you our fundamental guide to web optimization.