If you belong to the world of Digital marketing, Black Friday 2021 is one of the most important dates marked on our calendar. The reason is that it is an opportunity to carry out digital marketing strategies.
What does Black Friday 2021 mean in digital marketing?
Black Friday is a very important date because it is a time to increase sales before the Christmas campaigns. In addition to being an essential date for firms and for us marketers, Black Friday is also an important day on the calendar of many consumers, which is why it is a wise move to implement digital marketing strategies this Black Friday 2021.
The consumer is active and directly looks for desirable and consistent discounts during this date, that is why we must implement digital marketing actions this Black Friday 2021 that make us differentiate ourselves from our competitors.
During these last two years, Black Friday has been perfect to implement digital marketing strategies due to Covid-19, because online shopping has been on the rise thanks to the digitization of many businesses and stores.
So, if you are thinking about strategies for this Black Friday 2021 in digital marketing, continue reading our post.
Top 3 digital marketing strategies for Black Friday 2021
Google Ads strategies for Black Friday
At Dusnic we know that November is next to Christmas, one of the months in which the return on our investment in Google Ads is higher, as long as we implement the correct strategies for Black Friday in Google Ads.
To carry out a Google Ads strategy that succeeds on Black Friday, first of all we must have good planning and coordinate this date with the other active campaigns.
· Study the keywords and trends:
Before you start creating ads, we recommend that you study the current trends related to your products or services on Black Friday through Google Trends and do a study of keywords related to this date. In this way you will know how the CPC is and plan an estimate of your performance.
· Create new ads for Black Friday:
Many change the ads they already have by modifying them, but the best thing is that in your Google Ads strategy for Black Friday 2021 you create new ads and pause the ones you have running.
· Increase your budget:
It is very important that you stand out in the search engine against your competitors, in this way you will appear more than them, your clicks will grow and therefore conversions.
· Add “Black Friday” to your Key Words:
We advise you to use phrase matching in your Google Ads strategy for Black Friday by applying Black Friday to your search terms.
· Add promotions extensions:
In your Google Ads strategy for Black Friday it is essential that you add your offers and discounts using the extensions so that the user knows more about your promotions.
· Add Site link extensions:
Take advantage of these extensions in your Googla Ads strategy for Black Friday to add special offers and specific products that you want to highlight.
· Copys in Google Ads:
It is essential that the copies of your ads make it clear that in your store it is Black Friday, make a clear reference for the consumer.
· Call to action urgently:
Create a feeling in your announcements of “now or never”, refer to units running out, add “last units”, “while supplies last” or “Black Friday sale”.
Black Friday 2021 Strategy for Social ADs
Black Friday is a date when you can’t say “NO” to social media, so take advantage of social media ads.
- Think good about an offer for social networks: Throw attractive offers and discounts on social networks to motivate the user to click.
- Remarketing: Talk to your customers, go directly to users who already know and have visited your website.
- Sales campaigns: Create new sales campaigns, and pause the interaction ones so that in this way you can direct your budget to sales and generate profits.
Black Friday 2021 Strategy in Mail Marketing
If you are thinking about Black Friday, you cannot ignore having an email Marketing strategy that helps you announce offers using your database.
- Call attention: use subjects that are different and generate attention, make use of icons so that your mail is creative and striking from the outside.
- Pre-campaign: Let your customers know that they are special and that is why you let them know in advance the offers and discounts that you will carry out on Black Friday so that they feel special.
- Two emails: Create two options and send them to a sample of your users to find out what generates the most opens and clicks and take them into account when starting Black Friday 2021.