550+ terms
Ecommerce Glossary
Ecommerce terms for product pages, checkout, carts, merchandising, payments, retention, and online store growth.
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Learn ecommerce terms in context.
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Definitions
Ecommerce terms to explore.
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Search Intent
Search intent is the reason behind a search query, such as learning something, comparing options, finding a site, or buying a product.
Open premium definitionMarketingKeyword Research
Keyword research is the process of finding the words and questions people use when searching for a topic, product, problem, or answer.
Open premium definitionMarketingAwareness
Awareness is the stage where people first become familiar with a brand, product, problem, category, or idea.
Open premium definitionMarketingAudience
An audience is the group of people a message, product, campaign, or piece of content is intended to reach.
Open premium definitionMarketingAdvertising
Advertising is paid communication used to promote a product, service, brand, event, or message to a target audience.
Open premium definitionMarketingAverage Order Value
Average order value is the average amount a customer spends per order.
Open premium definitionMarketingAbandonment Rate
Abandonment rate is the percentage of users who start a process but leave before completing it.
Open premium definitionMarketingAcquisition
Acquisition is the process of gaining new users, customers, subscribers, leads, or accounts.
Open premium definitionMarketingActive User
An active user is someone who uses a product or service during a defined period.
Open premium definitionMarketingAd Group
An ad group is a set of related ads and targeting settings inside an advertising campaign.
Open premium definitionMarketingActivation
Activation is a marketing term used when discussing the moment or process where a user reaches meaningful value in a product.
Open premium definitionMarketingAlgorithmic Feed
Algorithmic Feed is a marketing term used when discussing a content feed ordered by platform algorithms rather than time alone.
Open premium definitionMarketingB2B Marketing
B2B Marketing is a marketing term used when discussing marketing products or services from one business to another business.
Open premium definitionMarketingB2C Marketing
B2C Marketing is a marketing term used when discussing marketing products or services directly to individual consumers.
Open premium definitionMarketingBrand
Brand is a marketing term used when discussing the identity, reputation, promise, and associations people connect with a business or product.
Open premium definitionMarketingBackorder
Backorder is a marketing term used when discussing an order for a product that is temporarily out of stock.
Open premium definitionMarketingBrand Architecture
Brand Architecture is a marketing term used when discussing the structure connecting a company's brands, sub-brands, and products.
Open premium definitionMarketingBrand Extension
Brand Extension is a marketing term used when discussing using an existing brand name for a new product or category.
Open premium definitionMarketingBuyer Motivation
Buyer Motivation is a marketing term used when discussing the reason a buyer considers a product or service.
Open premium definitionMarketingHome Depot
A home-improvement retailer selling building materials, tools, appliances, garden products, and related services.
Open premium definitionMarketingCostco
A membership-based warehouse retailer known for bulk goods, groceries, household products, and services.
Open premium definitionMarketingDomino's
A pizza restaurant and delivery brand offering pizzas, sides, and online ordering.
Open premium definitionMarketingNordstrom
A retailer known for clothing, footwear, beauty products, accessories, and department-store services.
Open premium definitionMarketingPapa Johns
A pizza restaurant brand offering delivery, carryout, sides, and online ordering.
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