450+ terms
Email Marketing Glossary
Email terms for newsletters, sequences, deliverability, lists, segmentation, campaigns, and subscriber engagement.
Topic overview
Learn email marketing terms in context.
This hub is designed as a reading path, not only a list. Start with the most useful definitions, then follow related links into premium term pages with examples, pronunciation, comparison tables, FAQs, and source notes.
Read the simplest high-level definition first.
Move into related terms and distinctions.
Use examples to understand the term in real situations.
Follow links into the wider glossary network.
Definitions
Email Marketing terms to explore.
Open any definition to read the full premium page with simple meaning, examples, related concepts, and FAQs.
Content Marketing
Content marketing is the use of helpful articles, guides, videos, tools, emails, or resources to attract and educate a target audience.
Open premium definitionMarketingCTR
CTR, or click-through rate, is the percentage of people who click a link, ad, search result, email, or button after seeing it.
Open premium definitionMarketingAcquisition
Acquisition is the process of gaining new users, customers, subscribers, leads, or accounts.
Open premium definitionMarketingAcquisition Channel
An acquisition channel is a source or path that brings new users, leads, or customers to a business.
Open premium definitionMarketingAutomated Email
Automated Email is a marketing term used when discussing an email sent automatically based on a trigger or schedule.
Open premium definitionMarketingAutoresponder
Autoresponder is a marketing term used when discussing a system that sends automated replies or email sequences.
Open premium definitionMarketingBehavioral Email
Behavioral Email is a marketing term used when discussing email triggered or personalized based on user behavior.
Open premium definitionMarketingBody Copy
Body Copy is a marketing term used when discussing the main written text of a page, ad, email, or marketing asset.
Open premium definitionMarketingContent Email
Content Email is a marketing term used when discussing content email.
Open premium definitionMarketingContent Newsletter
Content Newsletter is a marketing term used when discussing content newsletter.
Open premium definitionMarketingCustomer Email
Customer Email is a marketing term used when discussing customer email.
Open premium definitionMarketingCustomer Newsletter
Customer Newsletter is a marketing term used when discussing customer newsletter.
Open premium definitionMarketingDemand Email
Demand Email is a marketing term used when discussing demand email.
Open premium definitionMarketingDemand Newsletter
Demand Newsletter is a marketing term used when discussing demand newsletter.
Open premium definitionMarketingDigital Email
Digital Email is a marketing term used when discussing digital email.
Open premium definitionMarketingDigital Newsletter
Digital Newsletter is a marketing term used when discussing digital newsletter.
Open premium definitionMarketingEmail Ad
Email Ad is a marketing term used when discussing email ad.
Open premium definitionMarketingEmail Analytics
Email Analytics is a marketing term used when discussing email analytics.
Open premium definitionMarketingEmail Audience
Email Audience is a marketing term used when discussing email audience.
Open premium definitionMarketingEmail Brand
Email Brand is a marketing term used when discussing email brand.
Open premium definitionMarketingEmail Campaign
Email Campaign is a marketing term used when discussing email campaign.
Open premium definitionMarketingEmail Channel
Email Channel is a marketing term used when discussing email channel.
Open premium definitionMarketingEmail Content
Email Content is a marketing term used when discussing email content.
Open premium definitionMarketingEmail Conversion
Email Conversion is a marketing term used when discussing email conversion.
Open premium definitionMarketingEmail Copy
Email Copy is a marketing term used when discussing email copy.
Open premium definitionMarketingEmail Creative
Email Creative is a marketing term used when discussing email creative.
Open premium definitionMarketingEmail Email
Email Email is a marketing term used when discussing email email.
Open premium definitionMarketingEmail Funnel
Email Funnel is a marketing term used when discussing email funnel.
Open premium definitionMarketingEmail Keyword
Email Keyword is a marketing term used when discussing email keyword.
Open premium definitionMarketingEmail Landing Page
Email Landing Page is a marketing term used when discussing email landing page.
Open premium definitionMarketingEmail Lead
Email Lead is a marketing term used when discussing email lead.
Open premium definitionMarketingEmail Message
Email Message is a marketing term used when discussing email message.
Open premium definitionMarketingEmail Offer
Email Offer is a marketing term used when discussing email offer.
Open premium definitionMarketingEmail Persona
Email Persona is a marketing term used when discussing email persona.
Open premium definitionMarketingEmail Positioning
Email Positioning is a marketing term used when discussing email positioning.
Open premium definitionMarketingEmail Search
Email Search is a marketing term used when discussing email search.
Open premium definitionMarketingEmail Segment
Email Segment is a marketing term used when discussing email segment.
Open premium definitionMarketingEmail SEO
Email SEO is a marketing term used when discussing email seo.
Open premium definitionMarketingEmail Social
Email Social is a marketing term used when discussing email social.
Open premium definitionMarketingEmail Strategy
Email Strategy is a marketing term used when discussing email strategy.
Open premium definitionMarketingEmail Traffic
Email Traffic is a marketing term used when discussing email traffic.
Open premium definitionMarketingEmail Attribution
Email Attribution is a marketing term used when discussing email attribution.
Open premium definitionMarketingEmail Awareness
Email Awareness is a marketing term used when discussing email awareness.
Open premium definitionMarketingEmail Click
Email Click is a marketing term used when discussing email click.
Open premium definitionMarketingEmail Community
Email Community is a marketing term used when discussing email community.
Open premium definitionMarketingEmail Demand
Email Demand is a marketing term used when discussing email demand.
Open premium definitionMarketingEmail Engagement
Email Engagement is a marketing term used when discussing email engagement.
Open premium definitionMarketingEmail Experiment
Email Experiment is a marketing term used when discussing email experiment.
Open premium definitionMarketingEmail Growth
Email Growth is a marketing term used when discussing email growth.
Open premium definitionMarketingEmail Impression
Email Impression is a marketing term used when discussing email impression.
Open premium definitionMarketingEmail Journey
Email Journey is a marketing term used when discussing email journey.
Open premium definitionMarketingEmail Launch
Email Launch is a marketing term used when discussing email launch.
Open premium definitionMarketingEmail Media
Email Media is a marketing term used when discussing email media.
Open premium definitionMarketingEmail Newsletter
Email Newsletter is a marketing term used when discussing email newsletter.
Open premium definitionMarketingEmail Optimization
Email Optimization is a marketing term used when discussing email optimization.
Open premium definitionMarketingEmail Page
Email Page is a marketing term used when discussing email page.
Open premium definitionMarketingEmail Retargeting
Email Retargeting is a marketing term used when discussing email retargeting.
Open premium definitionMarketingEmail Signal
Email Signal is a marketing term used when discussing email signal.
Open premium definitionMarketingEmail Story
Email Story is a marketing term used when discussing email story.
Open premium definitionMarketingEmail Testing
Email Testing is a marketing term used when discussing email testing.
Open premium definitionMarketingEmail Trust
Email Trust is a marketing term used when discussing email trust.
Open premium definitionMarketingEngagement Email
Engagement Email is a marketing term used when discussing engagement email.
Open premium definitionMarketingEngagement Newsletter
Engagement Newsletter is a marketing term used when discussing engagement newsletter.
Open premium definitionMarketingFunnel Email
Funnel Email is a marketing term used when discussing funnel email.
Open premium definitionMarketingFunnel Newsletter
Funnel Newsletter is a marketing term used when discussing funnel newsletter.
Open premium definitionMarketingFrequency Email
Frequency Email is a marketing term used when discussing frequency email.
Open premium definitionMarketingFrequency Newsletter
Frequency Newsletter is a marketing term used when discussing frequency newsletter.
Open premium definitionMarketingGrowth Email
Growth Email is a marketing term used when discussing growth email.
Open premium definitionMarketingGrowth Newsletter
Growth Newsletter is a marketing term used when discussing growth newsletter.
Open premium definitionMarketingGeo Targeting Email
Geo Targeting Email is a marketing term used when discussing geo targeting email.
Open premium definitionMarketingGeo Targeting Newsletter
Geo Targeting Newsletter is a marketing term used when discussing geo targeting newsletter.
Open premium definitionMarketingHeadline Email
Headline Email is a marketing term used when discussing headline email.
Open premium definitionMarketingHeadline Newsletter
Headline Newsletter is a marketing term used when discussing headline newsletter.
Open premium definitionMarketingHyperlocal Email
Hyperlocal Email is a marketing term used when discussing hyperlocal email.
Open premium definitionMarketingHyperlocal Newsletter
Hyperlocal Newsletter is a marketing term used when discussing hyperlocal newsletter.
Open premium definitionMarketingInfluencer Email
Influencer Email is a marketing term used when discussing influencer email.
Open premium definitionMarketingInfluencer Newsletter
Influencer Newsletter is a marketing term used when discussing influencer newsletter.
Open premium definitionMarketingInbound Email
Inbound Email is a marketing term used when discussing inbound email.
Open premium definitionMarketingInbound Newsletter
Inbound Newsletter is a marketing term used when discussing inbound newsletter.
Open premium definitionMarketingJourney Email
Journey Email is a marketing term used when discussing journey email.
Open premium definitionMarketingJourney Newsletter
Journey Newsletter is a marketing term used when discussing journey newsletter.
Open premium definitionMarketingJoint Promotion Email
Joint Promotion Email is a marketing term used when discussing joint promotion email.
Open premium definitionMarketingJoint Promotion Newsletter
Joint Promotion Newsletter is a marketing term used when discussing joint promotion newsletter.
Open premium definitionMarketingKeyword Email
Keyword Email is a marketing term used when discussing keyword email.
Open premium definitionMarketingKeyword Newsletter
Keyword Newsletter is a marketing term used when discussing keyword newsletter.
Open premium definitionMarketingKnowledge Panel Email
Knowledge Panel Email is a marketing term used when discussing knowledge panel email.
Open premium definitionMarketingKnowledge Panel Newsletter
Knowledge Panel Newsletter is a marketing term used when discussing knowledge panel newsletter.
Open premium definitionMarketingLead Email
Lead Email is a marketing term used when discussing lead email.
Open premium definitionMarketingLead Newsletter
Lead Newsletter is a marketing term used when discussing lead newsletter.
Open premium definitionMarketingLifecycle Email
Lifecycle Email is a marketing term used when discussing lifecycle email.
Open premium definitionMarketingLifecycle Newsletter
Lifecycle Newsletter is a marketing term used when discussing lifecycle newsletter.
Open premium definitionMarketingMarketing Email
Marketing Email is a marketing term used when discussing marketing email.
Open premium definitionMarketingMarketing Newsletter
Marketing Newsletter is a marketing term used when discussing marketing newsletter.
Open premium definitionMarketingMedia Email
Media Email is a marketing term used when discussing media email.
Open premium definitionMarketingMedia Newsletter
Media Newsletter is a marketing term used when discussing media newsletter.
Open premium definitionMarketingNewsletter Ad
Newsletter Ad is a marketing term used when discussing newsletter ad.
Open premium definitionMarketingNewsletter Analytics
Newsletter Analytics is a marketing term used when discussing newsletter analytics.
Open premium definitionMarketingNewsletter Audience
Newsletter Audience is a marketing term used when discussing newsletter audience.
Open premium definitionMarketingNewsletter Brand
Newsletter Brand is a marketing term used when discussing newsletter brand.
Open premium definitionMarketingNewsletter Campaign
Newsletter Campaign is a marketing term used when discussing newsletter campaign.
Open premium definitionMarketingNewsletter Channel
Newsletter Channel is a marketing term used when discussing newsletter channel.
Open premium definitionMarketingNewsletter Content
Newsletter Content is a marketing term used when discussing newsletter content.
Open premium definitionMarketingNewsletter Conversion
Newsletter Conversion is a marketing term used when discussing newsletter conversion.
Open premium definitionMarketingNewsletter Copy
Newsletter Copy is a marketing term used when discussing newsletter copy.
Open premium definitionMarketingNewsletter Creative
Newsletter Creative is a marketing term used when discussing newsletter creative.
Open premium definitionMarketingNewsletter Email
Newsletter Email is a marketing term used when discussing newsletter email.
Open premium definitionMarketingNewsletter Funnel
Newsletter Funnel is a marketing term used when discussing newsletter funnel.
Open premium definitionMarketingNewsletter Keyword
Newsletter Keyword is a marketing term used when discussing newsletter keyword.
Open premium definitionMarketingNewsletter Landing Page
Newsletter Landing Page is a marketing term used when discussing newsletter landing page.
Open premium definitionMarketingNewsletter Lead
Newsletter Lead is a marketing term used when discussing newsletter lead.
Open premium definitionMarketingNewsletter Message
Newsletter Message is a marketing term used when discussing newsletter message.
Open premium definitionMarketingNewsletter Offer
Newsletter Offer is a marketing term used when discussing newsletter offer.
Open premium definitionMarketingNewsletter Persona
Newsletter Persona is a marketing term used when discussing newsletter persona.
Open premium definitionMarketingNewsletter Positioning
Newsletter Positioning is a marketing term used when discussing newsletter positioning.
Open premium definitionMarketingNewsletter Search
Newsletter Search is a marketing term used when discussing newsletter search.
Open premium definitionMarketingNewsletter Segment
Newsletter Segment is a marketing term used when discussing newsletter segment.
Open premium definitionMarketingNewsletter SEO
Newsletter SEO is a marketing term used when discussing newsletter seo.
Open premium definitionMarketingNewsletter Social
Newsletter Social is a marketing term used when discussing newsletter social.
Open premium definitionMarketingNewsletter Strategy
Newsletter Strategy is a marketing term used when discussing newsletter strategy.
Open premium definitionMarketingNewsletter Traffic
Newsletter Traffic is a marketing term used when discussing newsletter traffic.
Open premium definitionMarketingNewsletter Attribution
Newsletter Attribution is a marketing term used when discussing newsletter attribution.
Open premium definitionMarketingNewsletter Awareness
Newsletter Awareness is a marketing term used when discussing newsletter awareness.
Open premium definitionMarketingNewsletter Click
Newsletter Click is a marketing term used when discussing newsletter click.
Open premium definitionMarketingNewsletter Community
Newsletter Community is a marketing term used when discussing newsletter community.
Open premium definitionMarketingNewsletter Demand
Newsletter Demand is a marketing term used when discussing newsletter demand.
Open premium definitionMarketingNewsletter Engagement
Newsletter Engagement is a marketing term used when discussing newsletter engagement.
Open premium definitionMarketingNewsletter Experiment
Newsletter Experiment is a marketing term used when discussing newsletter experiment.
Open premium definitionMarketingNewsletter Growth
Newsletter Growth is a marketing term used when discussing newsletter growth.
Open premium definitionMarketingNewsletter Impression
Newsletter Impression is a marketing term used when discussing newsletter impression.
Open premium definitionMarketingNewsletter Journey
Newsletter Journey is a marketing term used when discussing newsletter journey.
Open premium definitionMarketingNewsletter Launch
Newsletter Launch is a marketing term used when discussing newsletter launch.
Open premium definitionMarketingNewsletter Media
Newsletter Media is a marketing term used when discussing newsletter media.
Open premium definitionMarketingNewsletter Newsletter
Newsletter Newsletter is a marketing term used when discussing newsletter newsletter.
Open premium definitionMarketingNewsletter Optimization
Newsletter Optimization is a marketing term used when discussing newsletter optimization.
Open premium definitionMarketingNewsletter Page
Newsletter Page is a marketing term used when discussing newsletter page.
Open premium definitionMarketingNewsletter Retargeting
Newsletter Retargeting is a marketing term used when discussing newsletter retargeting.
Open premium definitionMarketingNewsletter Signal
Newsletter Signal is a marketing term used when discussing newsletter signal.
Open premium definitionMarketingNewsletter Story
Newsletter Story is a marketing term used when discussing newsletter story.
Open premium definitionMarketingNewsletter Testing
Newsletter Testing is a marketing term used when discussing newsletter testing.
Open premium definitionMarketingNewsletter Trust
Newsletter Trust is a marketing term used when discussing newsletter trust.
Open premium definitionMarketingNative Ad Email
Native Ad Email is a marketing term used when discussing native ad email.
Open premium definitionMarketingNative Ad Newsletter
Native Ad Newsletter is a marketing term used when discussing native ad newsletter.
Open premium definitionMarketingOrganic Email
Organic Email is a marketing term used when discussing organic email.
Open premium definitionMarketingOrganic Newsletter
Organic Newsletter is a marketing term used when discussing organic newsletter.
Open premium definitionMarketingOffer Email
Offer Email is a marketing term used when discussing offer email.
Open premium definitionMarketingOffer Newsletter
Offer Newsletter is a marketing term used when discussing offer newsletter.
Open premium definitionMarketingPersona Email
Persona Email is a marketing term used when discussing persona email.
Open premium definitionMarketingPersona Newsletter
Persona Newsletter is a marketing term used when discussing persona newsletter.
Open premium definitionMarketingPaid Search Email
Paid Search Email is a marketing term used when discussing paid search email.
Open premium definitionMarketingPaid Search Newsletter
Paid Search Newsletter is a marketing term used when discussing paid search newsletter.
Open premium definitionMarketingQualified Lead Email
Qualified Lead Email is a marketing term used when discussing qualified lead email.
Open premium definitionMarketingQualified Lead Newsletter
Qualified Lead Newsletter is a marketing term used when discussing qualified lead newsletter.
Open premium definitionMarketingQuality Score Email
Quality Score Email is a marketing term used when discussing quality score email.
Open premium definitionMarketingQuality Score Newsletter
Quality Score Newsletter is a marketing term used when discussing quality score newsletter.
Open premium definitionMarketingRetention Email
Retention Email is a marketing term used when discussing retention email.
Open premium definitionMarketingRetention Newsletter
Retention Newsletter is a marketing term used when discussing retention newsletter.
Open premium definitionMarketingReferral Email
Referral Email is a marketing term used when discussing referral email.
Open premium definitionMarketingReferral Newsletter
Referral Newsletter is a marketing term used when discussing referral newsletter.
Open premium definitionMarketingSearch Email
Search Email is a marketing term used when discussing search email.
Open premium definitionMarketingSearch Newsletter
Search Newsletter is a marketing term used when discussing search newsletter.
Open premium definitionMarketingSocial Email
Social Email is a marketing term used when discussing social email.
Open premium definitionMarketingSocial Newsletter
Social Newsletter is a marketing term used when discussing social newsletter.
Open premium definitionMarketingTraffic Email
Traffic Email is a marketing term used when discussing traffic email.
Open premium definitionMarketingTraffic Newsletter
Traffic Newsletter is a marketing term used when discussing traffic newsletter.
Open premium definitionMarketingTargeting Email
Targeting Email is a marketing term used when discussing targeting email.
Open premium definitionMarketingTargeting Newsletter
Targeting Newsletter is a marketing term used when discussing targeting newsletter.
Open premium definitionMarketingUser Intent Email
User Intent Email is a marketing term used when discussing user intent email.
Open premium definitionMarketingUser Intent Newsletter
User Intent Newsletter is a marketing term used when discussing user intent newsletter.
Open premium definitionMarketingUpsell Email
Upsell Email is a marketing term used when discussing upsell email.
Open premium definitionMarketingUpsell Newsletter
Upsell Newsletter is a marketing term used when discussing upsell newsletter.
Open premium definitionMarketingVideo Email
Video Email is a marketing term used when discussing video email.
Open premium definitionMarketingVideo Newsletter
Video Newsletter is a marketing term used when discussing video newsletter.
Open premium definitionMarketingViral Email
Viral Email is a marketing term used when discussing viral email.
Open premium definitionMarketingViral Newsletter
Viral Newsletter is a marketing term used when discussing viral newsletter.
Open premium definitionMarketingWebinar Email
Webinar Email is a marketing term used when discussing webinar email.
Open premium definitionMarketingWebinar Newsletter
Webinar Newsletter is a marketing term used when discussing webinar newsletter.
Open premium definitionMarketingWord of Mouth Email
Word of Mouth Email is a marketing term used when discussing word of mouth email.
Open premium definitionMarketingWord of Mouth Newsletter
Word of Mouth Newsletter is a marketing term used when discussing word of mouth newsletter.
Open premium definitionMarketingX Campaign Email
X Campaign Email is a marketing term used when discussing x campaign email.
Open premium definitionMarketingX Campaign Newsletter
X Campaign Newsletter is a marketing term used when discussing x campaign newsletter.
Open premium definitionMarketingX Platform Email
X Platform Email is a marketing term used when discussing x platform email.
Open premium definitionMarketingX Platform Newsletter
X Platform Newsletter is a marketing term used when discussing x platform newsletter.
Open premium definitionMarketingYouTube Email
YouTube Email is a marketing term used when discussing youtube email.
Open premium definitionMarketingYouTube Newsletter
YouTube Newsletter is a marketing term used when discussing youtube newsletter.
Open premium definitionMarketingYearly Campaign Email
Yearly Campaign Email is a marketing term used when discussing yearly campaign email.
Open premium definitionMarketingYearly Campaign Newsletter
Yearly Campaign Newsletter is a marketing term used when discussing yearly campaign newsletter.
Open premium definitionMarketingZero Click Email
Zero Click Email is a marketing term used when discussing zero click email.
Open premium definitionMarketingZero Click Newsletter
Zero Click Newsletter is a marketing term used when discussing zero click newsletter.
Open premium definitionMarketingZoom Webinar Email
Zoom Webinar Email is a marketing term used when discussing zoom webinar email.
Open premium definitionMarketingZoom Webinar Newsletter
Zoom Webinar Newsletter is a marketing term used when discussing zoom webinar newsletter.
Open premium definitionFeatured path