400+ terms
Public Relations Glossary
PR terms for press releases, outreach, reputation, media mentions, announcements, and public communication.
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Learn public relations terms in context.
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Definitions
Public Relations terms to explore.
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CTR
CTR, or click-through rate, is the percentage of people who click a link, ad, search result, email, or button after seeing it.
Open premium definitionMarketingAd Impression
An ad impression is one recorded instance of an advertisement being shown.
Open premium definitionMarketingAd Network
An ad network connects advertisers with websites, apps, or publishers that have ad space.
Open premium definitionMarketingAd Server
An ad server is technology that stores, selects, delivers, tracks, and reports advertisements.
Open premium definitionMarketingAd Frequency
Ad frequency is the average number of times a person sees an advertisement during a campaign.
Open premium definitionMarketingAd Placement
Ad placement is the location or context where an advertisement appears.
Open premium definitionMarketingAd Creative
Ad Creative is a marketing term used when discussing the visual, written, or media asset used in an advertisement.
Open premium definitionMarketingBrand
Brand is a marketing term used when discussing the identity, reputation, promise, and associations people connect with a business or product.
Open premium definitionMarketingBrand Equity
Brand Equity is a marketing term used when discussing the value created by a brand's recognition, reputation, and customer associations.
Open premium definitionMarketingBrand Asset
Brand Asset is a marketing term used when discussing a reusable visual, verbal, or media element associated with a brand.
Open premium definitionMarketingBrand Experience
Brand Experience is a marketing term used when discussing the overall impression created by interactions with a brand.
Open premium definitionMarketingBeta Reader
Beta Reader is a marketing term used when discussing a test reader who reviews content before broader publication.
Open premium definitionMarketingBid Management
Bid Management is a marketing term used when discussing controlling paid media bids to manage cost and results.
Open premium definitionMarketingBacklink Outreach
Backlink Outreach is a marketing term used when discussing contacting publishers to earn relevant links.
Open premium definitionMarketingBrand Mention
Brand Mention is a marketing term used when discussing a reference to a brand in content, social media, or search results.
Open premium definitionMarketingFashion Nova
An online fashion retailer known for trend-focused clothing, accessories, and social-media-driven marketing.
Open premium definitionMarketingContent Impression
Content Impression is a marketing term used when discussing content impression.
Open premium definitionMarketingContent Media
Content Media is a marketing term used when discussing content media.
Open premium definitionMarketingCustomer Impression
Customer Impression is a marketing term used when discussing customer impression.
Open premium definitionMarketingCustomer Media
Customer Media is a marketing term used when discussing customer media.
Open premium definitionMarketingDemand Impression
Demand Impression is a marketing term used when discussing demand impression.
Open premium definitionMarketingDemand Media
Demand Media is a marketing term used when discussing demand media.
Open premium definitionMarketingDigital Impression
Digital Impression is a marketing term used when discussing digital impression.
Open premium definitionMarketingDigital Media
Digital Media is a marketing term used when discussing digital media.
Open premium definitionMarketingEmail Impression
Email Impression is a marketing term used when discussing email impression.
Open premium definitionMarketingEmail Media
Email Media is a marketing term used when discussing email media.
Open premium definitionMarketingEngagement Impression
Engagement Impression is a marketing term used when discussing engagement impression.
Open premium definitionMarketingEngagement Media
Engagement Media is a marketing term used when discussing engagement media.
Open premium definitionMarketingFunnel Impression
Funnel Impression is a marketing term used when discussing funnel impression.
Open premium definitionMarketingFunnel Media
Funnel Media is a marketing term used when discussing funnel media.
Open premium definitionMarketingFrequency Impression
Frequency Impression is a marketing term used when discussing frequency impression.
Open premium definitionMarketingFrequency Media
Frequency Media is a marketing term used when discussing frequency media.
Open premium definitionMarketingGrowth Impression
Growth Impression is a marketing term used when discussing growth impression.
Open premium definitionMarketingGrowth Media
Growth Media is a marketing term used when discussing growth media.
Open premium definitionMarketingGeo Targeting Impression
Geo Targeting Impression is a marketing term used when discussing geo targeting impression.
Open premium definitionMarketingGeo Targeting Media
Geo Targeting Media is a marketing term used when discussing geo targeting media.
Open premium definitionMarketingHeadline Impression
Headline Impression is a marketing term used when discussing headline impression.
Open premium definitionMarketingHeadline Media
Headline Media is a marketing term used when discussing headline media.
Open premium definitionMarketingHyperlocal Impression
Hyperlocal Impression is a marketing term used when discussing hyperlocal impression.
Open premium definitionMarketingHyperlocal Media
Hyperlocal Media is a marketing term used when discussing hyperlocal media.
Open premium definitionMarketingInfluencer Impression
Influencer Impression is a marketing term used when discussing influencer impression.
Open premium definitionMarketingInfluencer Media
Influencer Media is a marketing term used when discussing influencer media.
Open premium definitionMarketingInbound Impression
Inbound Impression is a marketing term used when discussing inbound impression.
Open premium definitionMarketingInbound Media
Inbound Media is a marketing term used when discussing inbound media.
Open premium definitionMarketingJourney Impression
Journey Impression is a marketing term used when discussing journey impression.
Open premium definitionMarketingJourney Media
Journey Media is a marketing term used when discussing journey media.
Open premium definitionMarketingJoint Promotion Impression
Joint Promotion Impression is a marketing term used when discussing joint promotion impression.
Open premium definitionMarketingJoint Promotion Media
Joint Promotion Media is a marketing term used when discussing joint promotion media.
Open premium definitionMarketingKeyword Impression
Keyword Impression is a marketing term used when discussing keyword impression.
Open premium definitionMarketingKeyword Media
Keyword Media is a marketing term used when discussing keyword media.
Open premium definitionMarketingKnowledge Panel Impression
Knowledge Panel Impression is a marketing term used when discussing knowledge panel impression.
Open premium definitionMarketingKnowledge Panel Media
Knowledge Panel Media is a marketing term used when discussing knowledge panel media.
Open premium definitionMarketingLead Impression
Lead Impression is a marketing term used when discussing lead impression.
Open premium definitionMarketingLead Media
Lead Media is a marketing term used when discussing lead media.
Open premium definitionMarketingLifecycle Impression
Lifecycle Impression is a marketing term used when discussing lifecycle impression.
Open premium definitionMarketingLifecycle Media
Lifecycle Media is a marketing term used when discussing lifecycle media.
Open premium definitionMarketingMarketing Impression
Marketing Impression is a marketing term used when discussing marketing impression.
Open premium definitionMarketingMarketing Media
Marketing Media is a marketing term used when discussing marketing media.
Open premium definitionMarketingMedia Ad
Media Ad is a marketing term used when discussing media ad.
Open premium definitionMarketingMedia Analytics
Media Analytics is a marketing term used when discussing media analytics.
Open premium definitionMarketingMedia Audience
Media Audience is a marketing term used when discussing media audience.
Open premium definitionMarketingMedia Brand
Media Brand is a marketing term used when discussing media brand.
Open premium definitionMarketingMedia Campaign
Media Campaign is a marketing term used when discussing media campaign.
Open premium definitionMarketingMedia Channel
Media Channel is a marketing term used when discussing media channel.
Open premium definitionMarketingMedia Content
Media Content is a marketing term used when discussing media content.
Open premium definitionMarketingMedia Conversion
Media Conversion is a marketing term used when discussing media conversion.
Open premium definitionMarketingMedia Copy
Media Copy is a marketing term used when discussing media copy.
Open premium definitionMarketingMedia Creative
Media Creative is a marketing term used when discussing media creative.
Open premium definitionMarketingMedia Email
Media Email is a marketing term used when discussing media email.
Open premium definitionMarketingMedia Funnel
Media Funnel is a marketing term used when discussing media funnel.
Open premium definitionMarketingMedia Keyword
Media Keyword is a marketing term used when discussing media keyword.
Open premium definitionMarketingMedia Landing Page
Media Landing Page is a marketing term used when discussing media landing page.
Open premium definitionMarketingMedia Lead
Media Lead is a marketing term used when discussing media lead.
Open premium definitionMarketingMedia Message
Media Message is a marketing term used when discussing media message.
Open premium definitionMarketingMedia Offer
Media Offer is a marketing term used when discussing media offer.
Open premium definitionMarketingMedia Persona
Media Persona is a marketing term used when discussing media persona.
Open premium definitionMarketingMedia Positioning
Media Positioning is a marketing term used when discussing media positioning.
Open premium definitionMarketingMedia Search
Media Search is a marketing term used when discussing media search.
Open premium definitionMarketingMedia Segment
Media Segment is a marketing term used when discussing media segment.
Open premium definitionMarketingMedia SEO
Media SEO is a marketing term used when discussing media seo.
Open premium definitionMarketingMedia Social
Media Social is a marketing term used when discussing media social.
Open premium definitionMarketingMedia Strategy
Media Strategy is a marketing term used when discussing media strategy.
Open premium definitionMarketingMedia Traffic
Media Traffic is a marketing term used when discussing media traffic.
Open premium definitionMarketingMedia Attribution
Media Attribution is a marketing term used when discussing media attribution.
Open premium definitionMarketingMedia Awareness
Media Awareness is a marketing term used when discussing media awareness.
Open premium definitionMarketingMedia Click
Media Click is a marketing term used when discussing media click.
Open premium definitionMarketingMedia Community
Media Community is a marketing term used when discussing media community.
Open premium definitionMarketingMedia Demand
Media Demand is a marketing term used when discussing media demand.
Open premium definitionMarketingMedia Engagement
Media Engagement is a marketing term used when discussing media engagement.
Open premium definitionMarketingMedia Experiment
Media Experiment is a marketing term used when discussing media experiment.
Open premium definitionMarketingMedia Growth
Media Growth is a marketing term used when discussing media growth.
Open premium definitionMarketingMedia Impression
Media Impression is a marketing term used when discussing media impression.
Open premium definitionMarketingMedia Journey
Media Journey is a marketing term used when discussing media journey.
Open premium definitionMarketingMedia Launch
Media Launch is a marketing term used when discussing media launch.
Open premium definitionMarketingMedia Media
Media Media is a marketing term used when discussing media media.
Open premium definitionMarketingMedia Newsletter
Media Newsletter is a marketing term used when discussing media newsletter.
Open premium definitionMarketingMedia Optimization
Media Optimization is a marketing term used when discussing media optimization.
Open premium definitionMarketingMedia Page
Media Page is a marketing term used when discussing media page.
Open premium definitionMarketingMedia Retargeting
Media Retargeting is a marketing term used when discussing media retargeting.
Open premium definitionMarketingMedia Signal
Media Signal is a marketing term used when discussing media signal.
Open premium definitionMarketingMedia Story
Media Story is a marketing term used when discussing media story.
Open premium definitionMarketingMedia Testing
Media Testing is a marketing term used when discussing media testing.
Open premium definitionMarketingMedia Trust
Media Trust is a marketing term used when discussing media trust.
Open premium definitionMarketingNewsletter Impression
Newsletter Impression is a marketing term used when discussing newsletter impression.
Open premium definitionMarketingNewsletter Media
Newsletter Media is a marketing term used when discussing newsletter media.
Open premium definitionMarketingNative Ad Impression
Native Ad Impression is a marketing term used when discussing native ad impression.
Open premium definitionMarketingNative Ad Media
Native Ad Media is a marketing term used when discussing native ad media.
Open premium definitionMarketingOrganic Impression
Organic Impression is a marketing term used when discussing organic impression.
Open premium definitionMarketingOrganic Media
Organic Media is a marketing term used when discussing organic media.
Open premium definitionMarketingOffer Impression
Offer Impression is a marketing term used when discussing offer impression.
Open premium definitionMarketingOffer Media
Offer Media is a marketing term used when discussing offer media.
Open premium definitionMarketingPersona Impression
Persona Impression is a marketing term used when discussing persona impression.
Open premium definitionMarketingPersona Media
Persona Media is a marketing term used when discussing persona media.
Open premium definitionMarketingPaid Search Impression
Paid Search Impression is a marketing term used when discussing paid search impression.
Open premium definitionMarketingPaid Search Media
Paid Search Media is a marketing term used when discussing paid search media.
Open premium definitionMarketingQualified Lead Impression
Qualified Lead Impression is a marketing term used when discussing qualified lead impression.
Open premium definitionMarketingQualified Lead Media
Qualified Lead Media is a marketing term used when discussing qualified lead media.
Open premium definitionMarketingQuality Score Impression
Quality Score Impression is a marketing term used when discussing quality score impression.
Open premium definitionMarketingQuality Score Media
Quality Score Media is a marketing term used when discussing quality score media.
Open premium definitionMarketingRetention Impression
Retention Impression is a marketing term used when discussing retention impression.
Open premium definitionMarketingRetention Media
Retention Media is a marketing term used when discussing retention media.
Open premium definitionMarketingReferral Impression
Referral Impression is a marketing term used when discussing referral impression.
Open premium definitionMarketingReferral Media
Referral Media is a marketing term used when discussing referral media.
Open premium definitionMarketingSearch Impression
Search Impression is a marketing term used when discussing search impression.
Open premium definitionMarketingSearch Media
Search Media is a marketing term used when discussing search media.
Open premium definitionMarketingSocial Impression
Social Impression is a marketing term used when discussing social impression.
Open premium definitionMarketingSocial Media
Social Media is a marketing term used when discussing social media.
Open premium definitionMarketingTraffic Impression
Traffic Impression is a marketing term used when discussing traffic impression.
Open premium definitionMarketingTraffic Media
Traffic Media is a marketing term used when discussing traffic media.
Open premium definitionMarketingTargeting Impression
Targeting Impression is a marketing term used when discussing targeting impression.
Open premium definitionMarketingTargeting Media
Targeting Media is a marketing term used when discussing targeting media.
Open premium definitionMarketingUser Intent Impression
User Intent Impression is a marketing term used when discussing user intent impression.
Open premium definitionMarketingUser Intent Media
User Intent Media is a marketing term used when discussing user intent media.
Open premium definitionMarketingUpsell Impression
Upsell Impression is a marketing term used when discussing upsell impression.
Open premium definitionMarketingUpsell Media
Upsell Media is a marketing term used when discussing upsell media.
Open premium definitionMarketingVideo Impression
Video Impression is a marketing term used when discussing video impression.
Open premium definitionMarketingVideo Media
Video Media is a marketing term used when discussing video media.
Open premium definitionMarketingViral Impression
Viral Impression is a marketing term used when discussing viral impression.
Open premium definitionMarketingViral Media
Viral Media is a marketing term used when discussing viral media.
Open premium definitionMarketingWebinar Impression
Webinar Impression is a marketing term used when discussing webinar impression.
Open premium definitionMarketingWebinar Media
Webinar Media is a marketing term used when discussing webinar media.
Open premium definitionMarketingWord of Mouth Impression
Word of Mouth Impression is a marketing term used when discussing word of mouth impression.
Open premium definitionMarketingWord of Mouth Media
Word of Mouth Media is a marketing term used when discussing word of mouth media.
Open premium definitionMarketingX Campaign Impression
X Campaign Impression is a marketing term used when discussing x campaign impression.
Open premium definitionMarketingX Campaign Media
X Campaign Media is a marketing term used when discussing x campaign media.
Open premium definitionMarketingX Platform Impression
X Platform Impression is a marketing term used when discussing x platform impression.
Open premium definitionMarketingX Platform Media
X Platform Media is a marketing term used when discussing x platform media.
Open premium definitionMarketingYouTube Impression
YouTube Impression is a marketing term used when discussing youtube impression.
Open premium definitionMarketingYouTube Media
YouTube Media is a marketing term used when discussing youtube media.
Open premium definitionMarketingYearly Campaign Impression
Yearly Campaign Impression is a marketing term used when discussing yearly campaign impression.
Open premium definitionMarketingYearly Campaign Media
Yearly Campaign Media is a marketing term used when discussing yearly campaign media.
Open premium definitionMarketingZero Click Impression
Zero Click Impression is a marketing term used when discussing zero click impression.
Open premium definitionMarketingZero Click Media
Zero Click Media is a marketing term used when discussing zero click media.
Open premium definitionMarketingZoom Webinar Impression
Zoom Webinar Impression is a marketing term used when discussing zoom webinar impression.
Open premium definitionMarketingZoom Webinar Media
Zoom Webinar Media is a marketing term used when discussing zoom webinar media.
Open premium definitionFeatured path