The YouTube partner program allows creators to earn money by monetizing their channel with video ads, which generate money depending on factors such as viewing time, duration or demographic profile of viewers.
Earning money with YouTube can be a capricious issue that depends on several factors, but getting a million views can mean thousands of dollars for the creator.
For Shelby Church, a YouTuber that has 1.2 million subscribers, videos with about 1 million views have generated between $ 2,000 and $ 5,000, according to Business Insider.
Church has 17 videos with over a million views. His video titled “This is what YouTube has paid me for my 1 million views video (not clickbait),” which has more than 2.7 million views, has generated more than $ 7,000 in Google Adsense revenue , she explains.
What the money generated by each video on YouTube depends on
From brand campaigns to video ads, there are several ways for a YouTube creator to earn money with a video.
The YouTube partner program allows creators with at least 1,000 subscribers and 4,000 hours of viewing in the last year to monetize their channels through ads and subscriptions.
Ads are filtered through the Google AdSense program. The amount of money generated by these ads depends on the audience and the viewing time of the video, as well as the advertisers who buy it, according to Petar Mandich, general director of talent at Addition, a talent management company focused on influencers and creators.
Creators can place a certain number of ads on a video based on their duration. Videos longer than 10 minutes will earn more money because they can include more advertising breaks, Church details.
Viewer viewing time helps determine the performance of videos on YouTube, and the best performers are more likely to be detected by YouTube’s automated algorithm, Mandich explains.
YouTube’s automated algorithm affects the amount of money a video earns in two ways: you can choose a video and suggest it, aiding its general reach, or mark and demonetize it for containing inappropriate material such as copyrighted music, restricting the possibility of earn money.
The monetization of a YouTube video also depends on the place in the world from which viewers watch the video and its age.
North America and the United Kingdom are the two most important geographical regions for video visualizations, as more and more companies are buying ads in these regions. If 80% of the viewers of a video are from another place, a creator will not earn as much revenue from AdSense, Mandich says.
Church says that although he has a video on his channel with more than 2 million views, he didn’t earn as much money as he expected, because most of those visits came from India.