How to optimize URLs for SEO, step by step


URLs are parts of content that can be optimized for SEO and with an important value in the eyes of Google. We give you some essential guidelines to improve them.

A URL is the acronym in English that corresponds to Uniform Resource Locator. They are the sequence of characters that follows a standard and that allows to denominate resources within the Internet environment so that they can be located, generating hyperlinks to facilitate navigation. Any web, entry, file or photo is uploaded to the Internet in a unique way, avoiding duplicate content in the search engines.

If you want to have URLs that are friendly and optimized for SEO, you should know that the elements with the most weight in the eyes of search engines are the domain, the subdomain, the subfolder and the page. There are several guidelines you can follow to improve your position in Google thanks to this element.

4 Tips to optimize a URL for SEO

  • Incorporates the keyword: You should never leave the default URL with numbers, arbitrary letters or special characters, but edit it and make it friendly with the search engines, including the full keyword whenever possible. Do not copy or paste the URLs in the blog or the networks, but it is essential to add a specific anchor text.
  • Script as a separator: Avoid low bars and other symbols such as + and choose scripts to structure the content of your URL. Tamboen is advisable to avoid the parameters when possible, since the length is increased excessively and there ends up being many URLs for the same content.
  • The good, if brief: It is important that the URL is as short as possible, and that the keyword is as far to the left as possible. Avoid stop words -link words such as prepositions or conjunctions- and strange characters such as question marks or exclamation, accents or the letter n, as well as spaces. Advocates for letters and numbers within the English alphabet.
  • Few folders: So that the tracking time is shorter – remember that loading speed is essential for a good positioning – choose not to have many folders or levels. In this way, you can improve the indexation and, in turn, facilitate the reading of your own hyperlink for Internet users. Be careful with redirections – especially if it is a long chain.


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