Are you an expert in Facebook Ads? Do you know about Dynamics Products Ads (DPA) campaigns or dynamic ads? Well, in this post we give you a brief introduction about them. So that you start to become familiar with them.
If you have an ecommerce or a business where your main objective is to achieve product sales. The most effective campaigns are DPAs. These work in a similar way to target conversions. However, one of the differences is that we have to have a product catalog on Facebook to be able to launch it.
In addition, the pixel and the corresponding events and conversions must be well configured. Which will play a fundamental role in the launch of the campaign. These would be the most important elements.
Objectives of Dynamics Products Ads campaigns
In general terms, to make it clear to us in an easy way to remember. DPA campaigns are used to re-impact a user who already knows us, showing precisely the product they visited. Therefore, when we talk about this type of campaign, we combine two concepts: ads with product catalogs and dynamic remarketing.
By showing a user a product that he has visited. It is what makes remarketing dynamic, because we are not impacting him with a generic image. But with that of the product he was interested in. This is possible thanks to the product catalog settings on Facebook.
To avoid errors, it is essential that the web events have at least the product ID correctly configured. Which has to match the product ID of the product catalog to connect the web, conversion pixel and product catalog.
What are the steps to follow to create Dynamics Products Ads campaigns?
Create and upload our product catalog
This product catalog is a list of the products that we want to promote on the Facebook network. Each product that we include in the list must have a series of specific attributes (and some mandatory). In order to create the necessary information for the ad.
We have two ways to upload it, either manually in a CSV file or automatically through an XML sitemap. In any case, it is important to take into account all the variables that Facebook requires to launch the campaigns correctly.
Once we have created and uploaded the file, we access our Business Manager and import the catalog.
Facebook Pixel
As in any conversion campaign, we have to have the Facebook Pixel and events well implemented. In such a way that, in these dynamic ad campaigns. We will only impact users according to the events they have activated during their navigation.
Dynamic template for ads
To finish and be able to launch our DPA campaigns, we will create our ads. In this step, it is very similar to the standard ads that we are used to doing every day. But with the peculiarity that when segmenting we will do so based on the events. We have seen and establishing conditions on them.
Here comes another peculiarity of these campaigns, such as the creativity of the ad. As we are talking about a dynamic ad. Previously we will have to create a template with different fields that the platform offers. And that will be automatically completed with the information previously uploaded in the product catalog.
What dynamic fields can we use?
- Name
- Description
- Mark
- Price
- Promotion
With this, we have talked and made a small introduction to Facebook’s Dynamics Products Ads (DPA) campaigns that are trending for businesses that offer an outstanding volume of products. Now you just have to try and start creating your first Dynamics Products Ads.