Learn what a marketing strategy is and know 11 ways to attract more customers and promote your brand!
The marketing strategy is the planning of all the actions that will be used to promote a brand, product or service and, as a result, attract more customers.
This planning should be constantly monitored to ensure that the expected results for each of the planned actions are being really positive and, mainly, to improve what needs adjustments.
Although many digital entrepreneurs know that it is essential to plan all the promotion actions of a business, many have doubts when deciding which are the best strategies to execute.
The first thing you need to understand is that there is no specific marketing strategy for each business.
The success of any of them depends on how they were conducted, your audience and, of course, the type of business you have.
To find out more about the actions that can be developed in your business, we list 11 items to help you attract more customers.
Why do you have to promote your business?
In any sector of activity, the fact of having a well-defined and implemented marketing strategy is ideal for your business to grow and be promoted in the most varied ways possible, regardless of whether you work online or not.
Even a physical store or a teacher who gives tutoring needs to advertise your company.
And that is because from these actions you get more people to know your brand and, thus, can attract more customers.
The more people know your products or services, the greater the chances that your earnings will increase.
In the case of those who work on the internet, that is a reality that cannot be forgotten in any way.
The competition is high and potential customers are looking for solutions that can be easily found.
In addition, as the digital market is constantly expanding, today it is not enough to have a good product or service and expect your work to speak for itself.
Now you have to show people what you offer and, more than that, to notice the need to buy your product.
What is a marketing strategy?
Before talking about the fundamental elements to help attract more customers, it is necessary to explain what the marketing strategy is.
This term is widely used, mainly in the digital market; however, it does not mean that because it is so widespread, all people really understand it as a whole. (There are several other terms in the online world that you can understand better with this glossary of the digital entrepreneur).
Basically, the marketing strategy is nothing more than planning in advance all the promotional actions of your brand, product or service and monitoring the results of those actions to understand what should be maintained and what can be improved.
In addition, having a marketing strategy is also to disseminate your product / service to a potential customer in the best possible way. This means not trying to sell all the time or saying what people should or should not do, but giving value to people with what you make available and recommending the solutions they can take.
It is clear that every product promotion also involves campaigns and launches (we will talk about that later), but the marketing strategy does not only summarize that. It is a set of elements that manage to take people through a process that goes from the knowledge of your product to the final purchase.
That is why you need to understand and plan the most varied ways to spread your brand in order to attract audiences from various communication channels.
Why is it important to have a marketing strategy?
We all know that the best marketing of a product is one that sells what you offer to your audience. However, you need to have a well structured marketing strategy before starting to carry out your promotional actions because, rather than selling, it is very important to add value to what you offer.
Presenting relevant solutions to people is the best way to attract customers.
Even if you are selling something online, the sales process remains personal and requires that your focus be on the consumer. It is necessary to undertake with a purpose, and to help the consumer to respond to some need is an excellent goal.
On the other hand, if you think of strategies that can somehow show how much your product or service can change people’s lives, you will have the opportunity to attract your customers in an organic way, which also helps increase your profits, since, your marketing actions will not be very expensive.
The most important thing in planning your marketing actions is that you can think of low cost, high impact strategies that are creative and really aimed at the buyer person of your business. The more specific the actions for your niche, the greater your chances of attracting new customers.
How to attract customers with a marketing strategy?
Now that you understand what a marketing strategy is and you know how it is important for your business, we will help you with some fundamental elements so that you attract more customers.
Of course, each business has a different audience that you want to reach, that’s why not all actions fit you.
The important thing here is that you realize the amount of items you can use to increase your promotion and use those that are more assertive for your buyer person.
Also, you don’t need to choose just one marketing strategy for your business.
With planning it is possible to create more than one action for your brand. Over time you will see what works and you can undo what is not relevant to your business.
The blog is one of the best known and used strategies by those who want to attract customers organically on the Internet and delivering quality educational content.
Therefore, when you have a blog, you can write messages that answer different questions (from the most basic to the most technical) and that show specific solutions for your audience.
Still have doubts about how to start with this marketing strategy? Read our post with the complete step by step to create your blog.
What is the use of having a blog with a lot of interesting content for your audience if nobody reads it? That’s why you need to apply SEO (Search Engine Optimization) techniques in your post, so that your page appears in the top places of search engines, such as Google.
Work your keywords well in your texts, try titles that attract the attention of users, write complete content and really educate your audience.
The important thing is to optimize all your posts so that people reach your content every time they track a term related to your niche.
3. Email marketing
Many people still have the idea that email is not a good marketing strategy, since many users do not even take the job of reading the messages sent.
However, that is not so … especially if your emails have interesting content and not just the ads for your products or services.
Create, for example, a newsletter and send important information via email to people who leave their email addresses on your page!
This is a way to maintain communication with your potential customers by email and keep them hooked with your brand.
Still don’t know how to start this strategy? Check out our post with tips for creating effective email flows for your business.
4. Social networks
Social networks in general are great channels of communication with the public, mainly because it is currently difficult to find someone who does not use any of these ways of socializing.
It is very likely that you will have to carry out marketing actions in more than one social network, but be careful not to try too hard in places where your audience is not.
And remember: your social networks also need to bring content that adds value to users. That’s why… don’t do your brand advertising all the time!
5. Video channel
Did you know that more than 40% of people say they prefer to consume content in video format?
You can also subscribe our YouTube Channel
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That’s why platforms like YouTube are increasingly famous and are used by various sectors, whether online or not.
The truth is that, when you create videos, you can transmit valuable information to your audience in an easy way to consume. So why not use videos to promote your products and services and attract more potential customers?
In addition to YouTube, there are other ways to monetize videos. To learn more, read this text on how to make money with videos on the Internet – in addition to YouTube.
6. Sponsored Links
Sponsored links are linked advertisements on other pages, usually one that is related to your business, for which you pay to be disclosed.
The purpose of these links is that other people who are looking for topics similar to yours, but who do not yet know your product or service, can find you on other blogs, social networks and sites in general that they follow.
A marketing strategy that users liked a lot are the native ads. The main reason is because this type of paid advertising does not hinder the navigation and user experience on the pages where they are.
7. Outdoor advertising (in English OOH – Out of Home)
When we think of New York, in addition to the well-known Statue of Liberty, it is very likely that the first image that comes to mind is that of Times Square.
This destination is searched by almost all the tourists who are going to visit the United States, mainly because of its multiple luminous signs installed in all the buildings of that region.
The aim of the signs is to make different types of propaganda, which makes us think that it can be used to promote a business.
Recently it has become fashionable to see LED panels or some screens in elevators and buses, for example, with different advertisements.
If your goal is to promote an offer or the expansion of your business in your geographic region, that is another way to spread your brand further.
But, once again, you need to always think about where your audience is and if that strategy is even interesting for your business.
8. Radio, TV, magazines and newspapers
As well as OOH digital media, promotion in mass communication vehicles and in print media depends a lot on your type of business and the communication channels most used by your audience.
Likewise, you also need to plan the expenses you will have, because this type of marketing strategy generally requires more investment.
Even if your business is physical or online, making events to interact with your market is always an excellent way to promote your brand as well.
It is possible to carry out from small events, for some company with which you want to associate, or even larger events and open to the public, in order to attract new customers and educate your audience personally.
Even those who work with the Internet, everything that requires interaction between people requires empathy.
That is why it is very interesting to create events destined for people to know you and even identify with you.
So they will notice possibilities that, if only online, could go unnoticed.
Finally, and if you cannot create your own events, at least try to participate in those that are most important in your sector.
That way you do networking and know not only potential customers, but also potential business partners (just the item we will work next).
Making collaboration agreements, mainly in the digital market, is an effective way to increase the reach of your business.
However, finding good partners and aligned with your work model is not always an easy task.
There are several types of collaboration agreements, for example:
- Exchange guest posts with other blogs;
- Collaborate on a YouTube channel (when one youtuber records with another and on both channels);
- Co-produce ebooks or newsletters;
- Promote in a social network of some digital influencer.
The important thing in this type of marketing strategy is that you identify partners that can help you attract more customers and for whom you can do the same, which will result in an increase in the audience of the two businesses.
Finally, create promotions that encourage users to buy more or bring new customers to your page.
Have you already seen some Instagram profiles making gift raffles in which you have to comment with the @theforbiz of other people who still do not know that brand?
This is a marketing strategy that some profiles use to be better known and also to gain more followers.
Another type of promotion you can do is up-sell, down-sell or cross-sell when a person finishes buying any of your products. In this way it is possible that the user has an interest in making another purchase on your site.
How to define your marketing strategy?
After having seen 11 ways to attract more customers it is important to know what you need to do to choose exactly the best marketing strategy for your business. In the end, it is not because you apply all those elements that your audience will grow.
So, before creating actions without feet or head in the communication channels, keep in mind:
- The buyer person for whom you created your product or service;
- The market in which you are immersed;
- The trends of your area of action;
- What your competition already carried out;
- The results you expect from your marketing actions;
- The conversion rate in each communication channel you are using;
- The maximum investment you are in a position to make.
With this information well clarified you can realize what are the strategies that are working in your business and dedicate more to those that really bring you benefits.
Remember: it is very important to measure everything you do to make sure your work is not being done in vain and that you are making a profit.
Well then … Do you know what is the best marketing strategy for you?
For more details, don’t miss our post on how to make a perfect product launch.
Best regards and good business! TheForbiz.com