We all want a piece of the internet pie. With well over 70% of all web traffic going to social media sites and an average of over two hours spent on social networking sites. It’s no surprise that many people are looking for ways to increase their exposure online. Search engine optimization (SEO) can help your business grow through exposure on major search engines such as Google and Bing.
SEO is one of the most important aspects of online marketing, yet it can be difficult to know where to start. If you’re a small business owner, here are some tips that will help you get started with SEO:
Do your research
Understanding what people are searching for and how they are searching for it is essential to SEO success. Take the time to do your research and analyze your competition. Utilize keyword research tools like Google AdWords Keyword Planner to find the right keywords for your business and website.
Optimize your website content
Once you know which keywords you want to target, make sure your website content is optimized for those terms. Use them throughout your website copy, including in the title, meta description, and header tags.
Publish high-quality content
Not only does quality content help with SEO, but it also helps keep visitors coming back to your website. To make sure your content is high quality, make it easy to read by using subheadings and bullet points. Write in an active voice, use lots of keywords if appropriate for the topic, and include links back to your website.
Consistency helps build trust with users who are turning to search engines to find information about what you offer. By presenting a familiar layout on all pages of your site, you help visitors know exactly where they are every time they land on one of your pages.
You can also reach your audience by being consistent with keyword placement throughout the different types of content on your website.
Title tags shouldn’t be longer than 70 characters long!
The title tag is one of the most important on-page SEO elements. The text you include in this tag is used by search engines to display as the clickable headline for your website in search engine results pages (SERPs). Keep your title tags to 70 characters or less to make sure they are fully displayed in SERPs.
Use social media to broaden your reach
Social media platforms like Facebook, Twitter, and LinkedIn offer great opportunities for small business owners to connect with a wider audience and extend the reach of their website content.
Not only can you share links to your website content on social media, but you can also use social media to drive traffic back to your site by using calls-to-action buttons and link to landing pages.
Link to your website from other sources
Another great way to generate traffic is by getting links from high-quality websites and resources that already exist on the web. If you write blog posts or articles for a business or industry publication, consider using these articles as opportunities to link to relevant pages on your site (make sure you obtain permission first!).
You can also get in touch with local organizations like chambers of commerce and ask them if they would be willing to link back to your website from their online profiles.
Keep an eye out for Google algorithm updates in 2017!
Google’s updates in search algorithms have a major impact every year, so it pays off to stay up-to-date on the latest changes. In 2017, Google has already made several announcements that will impact SEO, including the rollout of the mobile-first index and the launch of the AMP project.
Be sure to incorporate these changes into your SEO strategy to ensure your website remains visible on search engine results pages.
SEO is essential for small business owners who want their websites to be seen by potential customers online. By following these simple tips, you can drive traffic to your site and increase your chances of making a sale. If you want to save all this hassle, you can hire an SEO company to overlook your entire SEO work.
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