So you’ve got your WooCommerce store all set up. What next?
Now comes the challenging part of attracting customers and driving sales!
With over 59,000 plugins to choose from, WordPress offers an extensive toolkit for just about any task. For an online store owner, this arsenal presents quite a few plugins to boost their marketing efforts.
To help you find the top WordPress marketing plugins for your store, we have curated a list of these tools to get you started.
Top 10 WooCommerce Marketing Plugins
Smart Coupons for WooCommerce
![](https://theforbiz.com/wp-content/uploads/2024/05/Smart-Coupons-for-WooCommerce-1024x555.jpg)
This feature-rich WooCommerce plugin simplifies coupon creation and management. Store owners can create a variety of coupons, such as Buy One, Get One, percentage discounts, bulk discounts, and price-based offers.
Smart Coupons allow for full and partial discounts. For instance, you can either offer “Buy One Get One Free” or “Buy 2 and Get 30% Off”. Likewise, users can customize discounts based on different parameters, such as product categories, quantity, user roles, cart conditions, and more.
The PRO version provides users with more coupon customization parameters and multiple giveaway options for BOGO deals.
Key Features
- Generate a variety of coupon offers
- Implement coupons with customizable parameters
- Create discounts with usage restrictions
- Allows auto-apply of coupons
- Create a sense of urgency with countdown banners
- Attach free giveaways to coupons
- Tailor discounts based on purchase history
- Schedule seasonal discounts by setting start and end dates
- Create sign-up and cart abandonment coupons
- Pricing: The pro version starts at $89 a year, while a free version is also available.
TrustPulse
![TrustPulse](https://theforbiz.com/wp-content/uploads/2024/05/TrustPulse-1-1024x555.jpg)
The TrustPulse plugin utilizes social proof to instill trust and credibility, prompting customers to take action. With real-time event tracking and social proof notifications highlighting recent customer actions, store owners can nudge customers to follow the buying trend.
It also applies the power of FOMO (Fear of missing out) to influence people’s purchase decisions. Customers are more likely to purchase, or rather compelled to when they see that a product or offer is only available for a limited time.
Additionally, the plugin comes with analytics, enabling businesses to measure and track conversions.
Key Features
- Notify visitors of recent purchases on the store
- Gain real-time insights into visitors’ behavior
- Advanced targeting rules
- Customize notification popups to align with the brand
- Pricing: A free version is available, while the basic paid plan starts at $5 a month.
Pixel Manager for WooCommerce
![Pixel-Manager-for-WooCommerce](https://theforbiz.com/wp-content/uploads/2024/05/Pixel-Manager-for-WooCommerce-2-1024x555.jpg)
The Pixel Manager Plugin presents marketers with comprehensive data about user behavior, campaign performance, and conversions. The precise eCommerce tracking helps collect insights for optimizing paid ads and effective retargeting.
The tool integrates with platforms like Google Analytics, Google Ads, Meta, Hotjar, etc., allowing consolidation of data from multiple sources onto a single dashboard. This not only simplifies ad management but also helps optimize paid ad campaigns.
The pro version comes with Automatic Conversion Recovery (ACR), which detects instances where a purchase event has not been tracked and automatically triggers actions to recover conversion upon the customer’s next visit.
Key Features
- Track ad campaigns with ease
- Consolidates data from multiple platforms onto a single one
- Automatic conversion recovery bridges gaps in tracking data
- Seamless integration with major platforms
- Pricing: The tool is available for free, while the Starter plan is available at $149 a year.
Gravity Forms
![Gravity Forms](https://theforbiz.com/wp-content/uploads/2024/05/Gravity-Forms-1-1024x555.jpg)
Gravity Forms is an advanced solution for creating custom forms, including multi-step forms, surveys, and payment forms. It simplifies lead generation, payment collection, and workflow automation.
The plugin allows setting up conditional logic, where certain actions are triggered based on specific conditions being met. For instance, different messages can be set based on the responses leads provide.
Also, it easily integrates with popular tools such as HubSpot and Zapier for marketing and task automation.
Key Features
- Advanced form building
- Set up custom restrictions for data collection
- Built-in integrations with PayPal and Stripe enable direct collection of payments
- Pricing: The Basic license is available at $59 a year.
WooCommerce Coupon Generator
![WooCommerce Coupon Generator](https://theforbiz.com/wp-content/uploads/2024/05/WooCommerce-Coupon-Generator-1-1024x555.jpg)
Webtoffee’s coupon generator plugin streamlines coupon marketing, offering efficiency and scalability. It also ensures consistency in coupon designs. This plugin is especially beneficial when emailing coupons to a larger audience. It helps generate coupons with unique coupon codes, which can be customized by adding prefixes and suffixes, simplifying coupon management.
Export and import features in CSV format enable easy integration of coupon data with third-party tools, such as email marketing software or CRM systems.
Key Features
- Easily bulk-generate customizable coupons with unique coupon codes
- Export and import bulk-generated coupons in CSV format
- Set usage restrictions for coupon access
- Customizable coupon codes with prefixes and suffixes
- Pricing: The premium plan is available at $29 a year.
Popup Builder
![Popup Builder](https://theforbiz.com/wp-content/uploads/2024/05/Popup-Builder-1-1024x555.jpg)
OptinMonster’s Popup Builder for WooCommerce uses popups to boost conversions. The user-friendly plugin enables the creation of captivating popups and forms to capture attention and guide user action.
Over 100 pre-designed templates cater to different popup styles like lightbox popups, floating bars, scroll boxes, slide-in forms, and spin-to-win.
Plus, it comes with an exit-intent feature that enables stores to display relevant deals when a visitor is about to leave the website, maximizing chances of conversions.
Key Features
- Easily craft attractive lead forms and popups
- Advanced analytics and A/B testing allow to track effectiveness
- Reduce bounce rate with exit-intent popups
- Pricing: A free version is available, while the paid plan is available at $9 a month.
Social Share for WooCommerce
![Social Share for WooCommerce](https://theforbiz.com/wp-content/uploads/2024/05/Social-Share-for-WooCommerce-1-1024x555.jpg)
Social Share enhances a store’s visibility and engagement on social media by providing actionable icons via which customers can share the store’s products with a single click.
Given social media’s impact on purchasing decisions, facilitating product sharing across social networks becomes crucial. By making it easy for customers to share, businesses can expand their reach, drive traffic, and increase sales.
Key Features
- Share products across social networks
- Allows customization of the display of social media icons
- Control over “where to” and “what to” display on product pages
- Pricing: While the Starter plan is available at $29 a year, a free version is also available.
Yoast SEO
![Yoast SEO](https://theforbiz.com/wp-content/uploads/2024/05/Yoast-SEO-1-1024x555.jpg)
This powerful WordPress plugin improves SEO-related aspects of a website, including meta tags, content, and site structure. Optimizing product pages helps dominate the SERPs and gain maximum engagement.
Features like XML sitemaps, breadcrumb navigation control, content analysis, and snippet previews equip stores to drive more traffic to their websites. A dedicated dashboard and content analysis tool ensure that your website content ranks better for the keywords customers are searching for.
Additionally, Yoast SEO’s PRO version includes a provision to add AI-optimized SEO titles and meta descriptions, automatic 404 redirects, gain internal linking suggestions, and more.
Key Features
- Provide analysis and recommendations to improve website readability
- Snippet previews of how meta tags appear in search results
- AI-optimized SEO titles and descriptions
- Reduce bounce rates with automatic 404 redirects
- Advanced XML sitemaps enable easy crawling and indexing of web pages
- Manage advanced SEO settings like canonical URLs and breadcrumb navigation
- Pricing: Free and premium plans are available, with the latter starting at $99 a year.
WooCommerce Product Recommendations
![WooCommerce Product Recommendations](https://theforbiz.com/wp-content/uploads/2024/05/WooCommerce-Product-Recommendations-1-1024x555.jpg)
This WooCommerce marketing plugin offers personalized product recommendations to visitors, thereby increasing AOV. Analyzing browsing history and purchase behavior to suggest relevant products to customers increases the chances of driving more sales.
This recommendation plugin helps marketers earn loyalty points as tailoring product suggestions provides customers with an enhanced shopping experience.
Marketers can suggest complementary or higher-priced alternatives, maximizing their revenue potential. Also, recommending relevant products to customers keeps them engaged and reduces website bounce rates.
Since this plugin allows store owners to display suggestions in multiple locations, they can leverage it to gain optimum results.
Key Features
- Choose which products to recommend using conditional filters
- Display product suggestions on multiple locations in slider or grid format
- Specify when to recommend using triggers and conditions
- Pre-defined templates and criteria for generating suggestions
- Extensive filters for custom recommendations
- Display in slider or grid format
- Option to hide out-of-stock products from being recommended
- Pricing: The premium plan is available at $89 a year.
MonsterInsights
![MonsterInsights](https://theforbiz.com/wp-content/uploads/2024/05/MonsterInsights-1-1024x555.jpg)
Knowing your website’s visitor profile is essential for marketing. The MonsterInsights plugin provides valuable insights into customer behavior and preferences.
Marketers can segment their audience based on demographics, location, interests, and other factors. This allows for personalized marketing campaigns that result in better engagement and higher conversion.
With this plugin, you can view your Google Analytics dashboard within the WordPress admin panel, providing actionable insights.
The tool offers page-level tracking and affiliate link tracking, which helps detect critical aspects such as popular posts, pages, or affiliate links that generate more sales, etc. Plus, you can easily track user behavior and journeys, ie., how long they spent, what they did, etc., before making a purchase.
Key Features
Provides one-click tracking integration with popular plugins like WPForms, Yoast SEO, WooCommerce, Google Ads, Pretty Links and more.
- See your analytics within the WordPress dashboard
- Gain real-time insights on visitors, their preferences, and behavior
- Page-level analytics provides detailed stats on each post and page.
- Makes Google Analytics compliant with GDPR and other regulations
- One-click tracking for WordPress forms, authors, categories, tags, and other events.
- Track the performance of email campaigns through Email Summaries.
- Pricing: A free version is available, while the paid plan costs $99 a year.
How to Choose a Plugin for your WooCommerce Store?
Now that we have explored the top WooCommerce marketing plugins, the next step is to determine the right ones for your store. Here are a few things you need to consider when choosing a plugin:
- Before selecting the plugin, review its technical requirements. Assess its features to see whether it aligns with your store’s goals to help avoid compatibility issues and ensure a smooth integration.
- Another key factor to consider is the size of the plugin. A larger plugin may slow down your website and require more server resources. However, if a large plugin can replace multiple smaller ones, it may be viable.
- Opt for a plugin that receives frequent updates. This ensures its compatibility with the latest WordPress version.
- When choosing a plugin, it’s important to consider how well it can scale with the website’s growth. This is to ascertain if the plugin is capable of accommodating future needs and expansions.
- Look for the plugin’s reviews and ratings. This helps gauge its user-friendliness, performance, and reliability.
- Clear and detailed documentation and an active support forum are must-haves when it comes to WooComerce plugins. Opt for plugins with a dedicated ticket system and clear documentation that can provide users with a positive experience.
Conclusion
Attracting customers and regularly engaging them with promotions and campaigns are non-negotiables in business. Facilitating these activities with the right tools can be the difference between a very successful business and otherwise.
WordPress marketing plugins help you leverage technology in this regard by offering easy integration and user-friendly applications. From coupons and SEO to analytics, store owners can now attend to the various aspects of online marketing using the right plugins.
We hope this article helps you find the right WooCommerce marketing plugins for your website.