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Businesses in the commerce sector know that marketing is something that they should be performing, yet many lack the resources or the personnel to invest heavily in their marketing. This means that they’re often crowded out by their louder and more powerful counterparts. Yet even a small investment in your marketing can boost your store’s visibility, traffic, and sales. This guide explains the five key benefits of marketing your eCommerce store – from brand recognition to smart customer acquisition.
Brand Recognition
The more your brand is recognized by web users, the more it’ll be trusted. Trust, as you’ll know from your own online consumer experiences, is of paramount importance when it comes to selecting which store you choose to trade with. This rule means that getting your brand seen by more people via smart marketing will gradually increase your brand recognition over time.
Competition
You may be missing out on hundreds of monthly customers because you’re currently not spending on your marketing. Just a little marketing spend– enough to purchase a few choice adverts on Amazon or on Google – can make a world of difference when it comes to attracting more customers to your store. More importantly, it’ll attract those customers from your competition or people who would otherwise find rival stores to shop at.
ROI
Smart marketing always returns more than you invest in it. That’s a key reason why you should consider working with marketing experts who’ll help you expand your visibility and grow your business. Some of the leading marketing experts in the world, such as Nuanced Media’s ecommerce marketing gurus, have run dozens of successful campaigns before. They’ll be able to give you an idea of the ROI you’ll get from each of the campaigns they’ll help you run.
Sales
Of course, it’s difficult to mention the benefits of e-commerce marketing without drawing attention to the boost in sales that it can generate for your brand. Because there are simply so many competitors in the online marketplace, you need to have an edge to set your firm apart. Great prices and high-quality products will only get you so far, but marketing can pick up the slack in order for your brand to be trusted and favored by more consumers online. Use savvy marketing to boost your exposure, draw web users to your store, and persuade more people to trade with you over time.
Repeat Custom
It might be that one of your best adverts generates a sale for every 20 web users who see it. But if all of those web users happen to have shopped with your brand before, that number couple double or quadruple. Such is the power of repeat custom – the phenomenon that sees consumers invest more trust in companies that they’ve already shopped with. If you’re interested in maximizing your impact with this key cohort of consumers, marketing and setting seen by them once more will help you generate more sales in the long term.
These five key benefits of digital marketing to e-commerce stores help demonstrate the importance of showing off your brand to people online.
