Snapchat has added a new feature called “Snapchat Planets,” which allows users to explore different planets in our solar system using augmented reality (AR). This feature is a fun way to learn about the planets while experiencing them in an immersive way. In this article, we’ll discuss how to use Snapchat’s new planets feature, what Snapchat planets are, and how they work, and the rise of augmented reality experiences.
A Guide to Exploring the Different Snapchat Planets
Snapchat Planets allow users to explore different planets, including Earth, Mars, Venus, Saturn, Jupiter, and Pluto. To explore the planets, follow these simple steps:
Open Snapchat and go to the camera screen.
- Tap the smiley face icon on the right side of the capture button to access Snapchat’s lenses.
- Swipe left until you find the planet lenses.
- Select a planet lens by tapping on it.
- Follow the on-screen instructions to activate the lens and start exploring the planet.
Each planet lens offers a unique AR experience, allowing users to explore the planet’s surface, learn about its features, and even take photos or videos of themselves interacting with the planet.
What are Snapchat planets and how do they work?
Snapchat Planets is a new feature that uses augmented reality to create an immersive experience for users. Augmented reality is a technology that overlays digital information onto the real world. To create the planet lenses, Snapchat worked with NASA and the Jet Propulsion Laboratory (JPL) to obtain high-quality images of the planets’ surfaces. These images were then used to create 3D models that are overlaid on top of the camera view in the Snapchat app.
To use Snapchat Planets, you need a device that supports AR technology, which includes most modern smartphones and tablets. When you select a planet lens, the AR technology will overlay the 3D model of the planet onto the camera view, allowing you to explore the planet as if it were there in front of you. You can move around and interact with the planet by moving your device.
Snapchat Planets and the Rise of Augmented Reality Experiences
Snapchat planets are just one example of the many augmented reality experiences that are becoming more prevalent in our daily lives. Augmented reality technology allows us to overlay digital information on top of the real world, creating immersive experiences that can enhance our understanding of the world around us.
Social media platforms are increasingly incorporating AR into their features. Facebook and Instagram, for example, have both introduced AR filters that allow users to add digital objects to their photos and videos. AR technology is also being used in other industries, such as retail, where it can be used to create virtual try-on experiences for clothing and makeup. In healthcare, AR is being used to help doctors visualize and plan surgeries.
As AR technology continues to evolve, we can expect to see even more immersive and interactive experiences in the future. Snapchat planets are just the beginning of what is sure to be an exciting future for augmented reality.
The Future of Snapchat Planets
Snapchat Planets is a prime example of how AR can be used to create engaging and educational experiences for users. While the feature currently only includes planets in our solar system, there is potential for it to expand to include other celestial bodies, such as stars and galaxies.
One potential use of this feature for social media marketing is for educational purposes. Brands could create AR experiences that teach users about astronomy, physics, or other scientific topics. For example, a science museum could create an AR experience that allows users to explore the universe and learn about the different types of stars and planets.
Another potential use for Snapchat planets is for tourism. Travel brands could create AR experiences that allow users to explore different parts of the world and learn about different cultures. For example, a hotel brand could create an AR experience that allows users to explore the different rooms and amenities of their hotels, while a tourism board could create an AR experience that highlights the attractions and landmarks of a particular city or region.
What it Means for Social Media Marketing
Snapchat Planets is just one example of how AR can be used to create engaging and immersive experiences for users. As this technology continues to evolve, there is huge potential for brands to use it to create more impactful and engaging marketing campaigns. By creating AR experiences that allow users to interact with products or learn about different topics, brands can create a stronger connection with their audience and increase engagement.
The key to success with AR marketing campaigns is to create experiences that are relevant and valuable to the user. By providing users with something that is both entertaining and informative, brands can create a more meaningful relationship with their audience.
Snapchat Planets is a great example of how AR can be used to create engaging and educational experiences for users. As this technology continues to evolve, we can expect to see more and more brands using AR to create impactful marketing campaigns. By creating experiences that are both entertaining and informative, brands can create a stronger connection with their audience and increase engagement. The future of AR and social media marketing is bright, and we can’t wait to see what innovative campaigns brands will come up with next.