It is absolutely no compromise on the reach and effectiveness of social media marketing. In fact, I believe so much in the power of social media and the advantage that it can offer companies (when they are correct) that my company has developed a fully managed social media marketing service that is effective and extremely affordable. To be honest, a company cannot afford not to report this.
I do not use this blog post as a pitch. The service will sell itself – the value offered is clear. Instead, I want to discuss the reasons that your company needs fully managed social media marketing. There is absolutely no valid reason why your company should not use social media marketing to steer brand awareness, leads and sales around the clock. Let’s dive into this.
1. Your time must be spent on running your business
Consider how many social networks these days exist. If you tried to keep an active presence with them, you would not have time to run your business. The lack of attention would ultimately be your downfall. You have more important responsibilities that are related to the daily operation of your company that proves your attention.
You can always hire a dedicated social media manager to process everything. Although this sounds good, do you really have the budget to include a new full-time salary and the associated casts, such as benefits and extra room to accommodate a new employee? Our most expensive and most comprehensive social media marketing plan is $ 237 a month. That is less than three thousand dollars a year. Hiring a full-time social media manager costs you more than that for a month. It was very important for us to draw up a plan that would offer exceptional value at a price that any business could afford – because every business needs a presence of social media to stay competitive these days.
2. Social Media will allow you to build your brand in a non-intrusive way
There are numerous ways to generate leads and online sales. Email marketing is still very effective and you can place your ads directly in front of your target audience with paid search. When a consumer receives a promotional email or sees your PPC ad, they know you want to sell them something. This is fine, it is how business works. But with a well thought out social media marketing plan you can mark in a very non-intrusive way.
When you’re done, you attract new followers to your social media profiles because they are interested in the content you post, not necessarily a special offer. This is why social media influencers are such a hot commodity. They have millions of followers who automatically post everything they post. If a consumer is introduced by a social media influencer that they follow, immediate credibility is established. They trust and are interested in the brand because they have learned from them from someone they visit and admire.
3. Social media marketing creates brands and promoters
As your social media audience grows, so is the number of potential markers and promoters that can introduce your brand for their social connections. If they share and share their social content, they see their followers. They can also highlight their friends in your social content and introduce new potential customers to what you offer.
This provides the same credibility as I mentioned above. When your friend introduces you to a new product or recommends a new restaurant, do you ask them? Usually not good? You trust their opinion and judgment. That is why it is so valuable to build a highly targeted and loyal follow-up on social media. Many companies will only focus on followers and think that it seems impressive. Would you rather have 50,000 followers with a low engagement ratio or would you prefer 3,000 followers who deal with your brand on social media and spend money with your company?
4. Social media marketing can lead to 24 hours a day
The great thing about social media is the ability to promote and convert 24/7. If you have an online business, you can take traffic and sales and if you are physical, you can build brand awareness while the doors are closed. You adjust the campaign according to company type and general campaign objectives.
All our marketing programs for social media have been adjusted. An online store for e-commerce clothing can generate sales at any time. Thus, the entire social media marketing campaign is designed around building brand awareness, while also driving traffic to the website. A campaign for a local pizza place will be a little different, with the emphasis on moving site visits during business hours, and building brand awareness and following followers to mark their friends during the peak period. Even if the company is physically closed, the branding and promotion opportunities are abundant.
5. You can make really meaningful appointments through social media that cannot be duplicated through traditional advertising
Social media allows you to get a more personal connection with your audience. The great thing about social media is the ability to provide information to your audience behind the scene. Short Instagram video clips of office culture and behind the scenes information can quickly make a once boring brand in a company that people want to follow on social media. No other advertising platform allows you to form such personal agreements.
When a consumer sees a media banner, they see the company and the offer, nothing else. They have no idea who is behind the company or what they stand for. With social media you can tell a story that your brand seems to be more human. This kind of meaningful relationship is what makes consumers lifelong brand supporters.
6. You get valuable insight into the audience from social media
A successful social media marketing strategy has been developed through many tests. It is not something that you set up, press a button and sit back and collect the rewards. For example, the information that we can gather from Facebook insights and Twitter analytics can be used to not only improve the marketing strategy of social media, but also improve other online marketing campaigns.
So much comes out on social media – it is a platform that your company must actively promote. Almost every consumer who needs to target your business is active on social media. Smart strategies allow you to place your brand in front of them and use the available data to find out how they respond. Social media is such a powerful measuring instrument. If you do not use its power, you must seriously review and restructure your online marketing.
Simple and simple, you leave money on the table and prevent growth if you ignore social media. I fully understand that not every company has the time and energy to devote to social media marketing or hire a full-time employee to manage social interaction. This is the precise reason why we have developed affordable programs that allow you to focus on running your business while your social media presence and marketing efforts last.