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Finding jeans for women is not an easy task: if you have super skinny jeans, slim fit, mom jeans, flare, jegging, cropped … but, do not panic. Next, the 8 most desired jeans brands of this 2019 and as an extra, the fascinating history of denim. Surely there is a pair of jeans for you!
We have collected 8 of the best brands of women’s jeans that you may not know, but definitely, you should know.
Denim: the history of jeans
The term “jean” began to be used in the nineteenth century and referred to a cotton twill fabric used for the manufacture of pants. Although very soon, this fabric, became the name of the garment for which it was used. Originally, the jeans were sown in the French city of Nimes, “denim“.
The most classic and famous jeans, the indigo blue jean (with the fabric brought from France) with pockets and copper rivets (which made it very suitable for work clothes), was patented in 1873 by the tailor Jacob Davis, and by Levi Strauss, owner of a shop of objects and odds and ends for gold prospectors, in San Francisco.
In 1922 belt loops were added and, from 1954, the zippers began to replace the buttoned flap on some of the models. But when the Strauss and Davis patent ended in 1890, other manufacturers had the opportunity to reproduce the model. OshKosh B’Gosh entered the market in 1895, ** Blue Bell (later known as Wrangler) in 1904 and Lee Mercantile in 1911.
Beginning in the 1920s and 1930s, Hollywood helped elevate blue jeans by having them wear beautiful jeans worn by movie stars such as John Wayne and Gary Cooper. This new and glamorous image was well received by those consumers who were looking for casual clothes to wear on weekends or holidays.
In addition, the promotional images of actresses like Ginger Rogers and Carole Lombard in jeans convinced the women that they could also wear this type of clothing.
The jeans as a symbol of rebellion
However, it was not until the 1950s when jeans began to associate with the rebellious youth of subcultures. It was Marlon Brando and James Dean who promoted the image of adolescent rebellion (and with a lot of sex appeal) dressed in denim.
Rock stars consolidated the attitude and nonconformity of the cowboys and were widely used by hippies in the 60s and early 70s. For their part, feminists and members of the women’s liberation movements chose the blue jeans as a symbol of gender equality.
In the 1960s, jeans had already become a symbol of rebellion. In the cinemas, in the dance halls, in the parties and in the church, the entry was forbidden wearing jeans. It was even banned in some schools, which helped to strengthen its appeal and its rebellious image.
Women’s fashion succumbs to jeans
In 1976, Calvin Klein was the first designer to upload a pair of blue jeans to the track. They announced themselves with a bolder image than usual and were a great commercial success.
In the 1980s, Brooke Shields’ provocative campaign for Calvin Klein and Claudia Schiffer’s sensual advertising images for Guess helped to raise the seductive potential of blue jeans in a totally unexpected way.
With the arrival of the 90s, fashion brands such as Versace, Dolce & Gabbana and Dior entered the market.
In the following decades, the types and models of jeans were stratified among groups and social subgroups: low waist and extreme forms in the hip hop world of the early 90s, dark for intellectuals and hipsters, Diesel jeans for pop stars and, frayed and broken for old rockers.
Today, almost all luxury brands and designers have brought their own and varied models to the catwalk: skinny jeans, slim fit, mom jeans, flare, jeggings, cropped … light, dark or dyed, and high-waisted or low waist.
In November 1983, Yves Saint Laurent commented in an interview for New York magazine:
The 8 brands of women’s jeans that feels better
When it comes to jeans, all women have their favorite brands, and more if possible, find jeans that fit you like a glove, it is not easy. However, this does not mean that you should not be open to new brands. Next, the 8 most desired denim brands of this 2019.
J Brand Jeans
J Brand was founded in 2005 in Los Angeles, and since then, it has become one of the favorite brands of celebrities. Madonna, Cameron Diaz, Alessandra Ambrosio, Katie Holmes, Victoria Beckham, and Kate Bosworth, are just some of their stalwarts.
“Fantastically rebellious, old school, glamor, rock & roll and very sensual” are the five concepts with which the Australian brand One Teaspoon is defined. Another of the most desired firms of the “it girls”.
Vintage hand in hand with the most urban and contemporary style in New Denim. Simple lines, aged details, and faded finishes, for another of the signatures, to consider.
Directly from France, Reiko Jeans. Oh, la la!
RE / DONE
Re / Done is a special case. Track second-hand stores across the United States in search of Levi’s 501 and 505, and remake them with current patterns.
The Feel Studio Inc.
This Californian brand prides itself on its sustainability. Each cowboy that produces is washed with organic softeners and without chemicals, and if this were not enough, they also use ozone washing machines, which require less water than conventional denim washes. Considering that your jeans are created with such care, you know that these jeans will last.
Askk NY is a brand committed to creating real clothes for real women with real bodies. Its founders, come from two of the most prestigious jeans houses: J Brand and Rag & Bone. In other words, surely they know the world of denim better than anyone else.
Do you like vintage-inspired jeans? Well, you already have another brand to follow: B SIDES. Each garment is inspired by old pieces collected by its two founders.
Long live women’s jeans! Long live denim!