Are you still stuck with only a website for your eCommerce store?
Well, in today’s time it is not enough to just have a website. In fact, website, email marketing, roadside banners together aren’t enough to scale up your brand. The days of just a website will be gone.
But, one thing is. Mobile app development for your eCommerce store beats all of them. And in this article, we will discuss the key reason why apps are important. But before that, If you don’t believe us, have a look at what previous statistics say:
- First thing first, 35% of customers in the US make a purchase through mobile apps.
- Before purchasing an item customers compare the price of the product online. So, for them to see your product, you will first need an app.
- In 2021, 80% of e-commerce sales will be made through mobile apps.
- Besides, as per statistics, 78% of people prefer to use the app of an ecommerce store, rather than their website.
- Moreover, the most important part is that 50% of revenue of an ecommerce store comes from 10% of their customers. So, it’s obvious you should provide them the best service.
Benefits of Building a Mobile App:
Increased Brand Recognition:
When it comes to eCommerce, the brands have a great opportunity for increased brand visibility through apps.
In fact, according to Statista, 32% of users will uninstall your app if it is not easy to use. That’s why you need both qualities as well as user-friendliness apps.
Moreover, this will not only gain more attention but also retain the customer base.
Higher Conversion Rates:
A business’s conversion rate is the percent of visitors to their website who make purchases (traffic divided by sales).
If your eCommerce site does not have an integrated mobile app, you are missing out on sales.
Most people today use their smartphones to research products before they buy them.
By providing users with an easy-to-use app that includes customizable features.
The features can be product reviews and ratings, businesses can significantly increase conversions rates.
Smartphone apps provide the ability to customize the shopping experience according to user preferences.
Hence, customers are more likely to complete sales transactions through an integrated mobile application than a traditional web portal.
Customized Shopping Experience:
The benefits of having a mobile app go beyond just increasing conversion rates.
A study highlighted exactly this point, stating that consumers trust brands more when they can interact with them directly.
Since apps are easy to download and install, businesses can create customized shopping experiences for their customers. This includes helpful information related to products or services.
The inclusion of unique content within an integrated app helps establish brand loyalty. Which in fact, is key if you want repeat business.
For example, Nike has integrated its running app with social media networks like Facebook and Twitter. Hence, users can stay updated on the latest trends in fitness as well as gain motivation from friends.
Real-Time Mobile Updates:
Today’s smartphone users expect businesses to have real-time mobile updates. By having a mobile app, businesses can provide the latest product information. They can also give other important announcements directly to their customers’ fingertips.
Reduce Abandonment Rates:
In the past, statistics have proved that mobile apps have lower cart abandonment rates. In fact, this is just because of a simple checkout process.
The system stores shipping and payment details which allow users to complete their purchases from one click without any distractions.
When customers don’t know what they need or if there is anything available for them at all within an online store then chances are high that no sales will be made.
This is because those people would rather search elsewhere instead. Moreover, even though this might take more time than simply using our e-commerce platform through your website!
Personalized Experience to Customers:
In the case of mobile applications, you can include suggestions in regards to their recent search. This will help you to personalize the shopping experience for your customer.
Increased Loyal Customer Base:
If you’re looking for ways to boost your customer loyalty, then follow the lead of some mobile eCommerce app developers.
They have found that one way, in particular, can be a game-changer. This is offering product details and contact information from their store on an application.
Customers spend hours each month browsing through apps Store Link or In-App Purchase Coins.
You can follow the below steps to increase your customer loyalty:
- Make your brand visible and memorable with a consistent mobile layout that will make customers want to re verify it.
- You can conduct a loyalty program so that customers revisit your website. Your app can include discounts, offers, bonus etc.
- Moreover, you can maintain 24 hours communication support to resolve their issues.
Increase Retention Rates:
We have discussed so much about the benefits. Now we will note a few things you should keep in mind. Here are 3 key points to help you out develop an app.
- Exclusive Content: You can offer that your customers can only apply if they use mobile apps.
- Reward System: Making customers return is easy with loyalty programs. You could give them points that they can use to win free items. Besides, you can offer first access into next season collections, as well as bonuses on their future purchases.
- Advanced Support: It’s not just about the product. It is also important to have excellent customer service. That means you need perfect communication between your customers and store staff members at all times of day. You can ensure this happens in real time no matter someone’s location or what device they are using. How? Well, try out some chatbot or live chats options on desktop versions too.
Increasing Revenue:
The right app can make all the difference when it comes to attracting customers and getting them in your store.
Imagine how many more sales could you get with push notifications that offer information about sales, discounts or new arrivals?
Businesses often struggle because they lack both functionalities as well as concepts for an amazing mobile product.
However, these things are important if we’re going to succeed in this competitive marketplace.
Especially, where people shop online instead of at brick-and-mortar locations.
Wrapping It Up:
In order to make your business a success, it is imperative that you take every opportunity available. Every little thing can help. Besides, these tips will be able to assist in making things easier for yourself!
You just need to be confident and stay positive. In the end, we would just like to say that a proper approach can make a huge difference.
Hence, make your eCommerce store updated and develop an app for it today.