Having SEO positioning advice when you start a business or takes a short time is essential to have these tips for the growth of our startup. The idea of entrepreneurship was indeed associated with people with great capital, very important people…
Having a business and doing all the tasks of digital marketing can be an ordeal for many entrepreneurs.
But luckily that trend has changed and above all that opinion. Since anyone can fulfill their dreams through a startup.
What is a Startup?
A startup is a term that is used to name those companies that are newly created or that have recently been created.
SMEs, when they go out to the market, must compete with a given contribution and wait a while to enjoy benefits, if there are any. While the Startups go on the market looking for capital and make use of digital technologies.
In the world of startups, where resources are scarce and it is common to hear entrepreneurs say they do not have time to focus on their SEO positioning. Since it is too expensive, too competitive and takes too much time to generate results.
But in such a competitive space, every advantage counts, and concentrating a little energy on optimizing your online presence is an investment worth doing.
Are you not convinced that you should dedicate time to your SEO?
I show you some ways in which SEO positioning can benefit you:
- It helps you reach more potential customers.
- It generates conversations and interest in its beginning.
- Increase traffic to your website.
- Improve brand awareness
- The importance of setting Search Engine Optimization objectives for your start-up.
The first step to finding success in SEO positioning is to establish realistic and achievable goals that fit your business plan and the goals of your startup.
Setting goals is a critical step in the SEO process because, without a realistic set of objectives, you will not be able to track your progress and make adjustments over time.
Here I leave you some ideas of examples of objectives that you could establish for your start with the improvement of your SEO could you:
- Increase sales by 10% during the next quarter.
- Double traffic on the blog in the next 6 months.
- Rise web site web traffic by 30% in the next 3 months.
- Increase new monthly opportunities by 30% by the end of the year.
Once you have defined your objectives, the next step is to think about how your digital strategy fits into each objective and what SEO positioning strategies will be useful to achieve those objectives.
For example, if one of your goals is to double the number of new monthly leads for your sales team, you can choose to focus on increasing organic traffic to your private content or trying to improve the keyword indexes on your landing pages. High conversion.
SEO positioning strategies for startups
Once we have determined how SEO fits the business objectives of your startup, the next step is to decide which SEO strategies will be the best use of your limited time. Next, I will share 10 SEO strategies on which you could focus and the potential benefits of each one for your startup.
Keyword research is one of the most critical pieces of a successful SEO strategy because it allows you to discover exactly what your customers are looking for. It is as important as having your target audience clean.
The benefit of this is that once we know what words and phrases customers are looking for, you can improve your existing content to rank those keywords, create better new content and beat the competition for those coveted clicks.
First, we use a keyword research tool like SEMRush to see which keywords you’re already classifying. Simply enter the URL in the domain description tool and you will get a list of words that are already bringing users to your site.
Next, we enter the URLs of our competitors in the Domain Description tool to see which keywords are ranking. This will give you a list of the new words you would like to try for additional business.
Once you have made a list of your keywords and those of your competitors, do not forget to click on your main keywords to see a list of similar keywords for which you might try to rank the competition.
When we have finished compiling your list of keywords, we must not forget to add the main keywords to their titles, metadata, alternative text, and URL and body copy.
A content audit is a comprehensive view of all content that already exists on our website and a list of improvements that must be made.
Do not be intimidated by the word “SEO audit”; this can be as simple as a spreadsheet with the titles of all your published content, along with the URL of the page, the Meta description, the title of the page, the number of words.
The “content condition” field is where we must decide which part of the content is still usable or if it needs an update, or if it will be completely removed.
When you complete the content audit, you’ll have a great idea of where you should start when it comes to making content improvements and positioning in organic results.
Check existing content for errors
While completing the content audit, it is a good idea to check for errors that may be damaging your company’s SEO. Prevent duplicate content, cannibalization of keywords…
This can include broken pages, 404 errors, broken links, broken images, duplicate content, and spelling and formatting errors.
Clean these as you go and you’ll be much later in the content game.
Optimizing the content
The next step is to optimize the content you have identified and the work needs.
This includes the cleaning of URL structures, meta tags, formatting, titles and other necessary adjustments to ensure that all content on your site is up to date, fresh and useful to our audience.
One of the simplest strategies on this list, internal linking is the process of linking your old content to each new piece of content you create.
You have spent countless hours creating content, give new life to those old pieces by simply placing a link at the bottom of the post you are working on.
The benefits of this simple strategy are enormous: you will see how your engagement metrics explode: organic search rankings will improve, your bounce rate will decrease and the time on the site will increase.
Also, internal linking increases your potential for backlinks in other sites, which will help boost your SEO positioning even more.
Speaking of linkbuilding strategies, one of the fastest ways to boost your organic ranking is by making other sites link to your content, also called backlinks.
Connecting is not the only part of SEO (Search Engine Optimization) that you should pay attention to, but studies have shown that sites with more backlinks have a greater influence, a greater positioning in search engines and increase the probability of winning clicks and snippets from Google.
You can create backlinks if you focus on creating great content that other sites will want to link to and consider using public relations strategies and influential people to get even more link power.
We must remember that SEO Off Page is a very important factor for search engine positioning.
Commitment to social networks
Another excellent way to get people connected to your startup’s website is to focus on developing your influence on social networks.
If you focus on providing excellent customer service on your social networks, you will generate a lot of enthusiasm and your customers will want to follow you, as long as you continue to produce useful, entertaining and engaging content.
If you focus on publishing relevant content that your customers will enjoy, regardless of whether you created the content, your followers will see it as a reliable source that is interested in helping them learn, instead of simply pushing the product into them.
Win snippets from Google
If you’re interested in improving your organic search traffic and search rankings, getting Google Snippets is a great way to do it.
Google snippets are the “response boxes” on top of an online search engine results page (SERP) when a customer asks an inquiry.
Fragments appear in almost 30 percent of Google searches and are almost twice as likely as a user to click on the top search result.
There is no exact science to get snippets of code and Google’s algorithm changes all the time, but in general, it will increase your chances of getting fragments of your content if you are in the top 10 in a SERP (which means focusing on SEO). Your web design must be Mobile First to improve the user experience.
Google has long since started the indexing of mobile devices, which means that its algorithms now mainly use the mobile version of a website to determine their classification. In optimization, we must have a good loading speed.
This is due to data showing that mobile search is now overtaking the desktop version, which means that your mobile site should be the most important when it comes to improving your SEO, ultimately improving Google results.
You already know that the use of high-quality images in your content is essential, but, likely, there are still some ways to improve images as part of our SEO strategy.
In addition to being sure that you have the legal rights to use the desired images, make sure that the size of the images is appropriate for your website (most should be reduced) and will be displayed correctly on any device.
When uploading image files to your website, be sure to use appropriate keywords in the file name, instead of the default string of letters and numbers, and also include keywords in your titles and alternative text.
More SEO tips for your startup
Follow these ten suggestions to increase your SEO without being a milking job. Implemented correctly, these SEO tips for Startups will help you increase your search rankings, decrease bounce rates, increase time on the page and make your visitors return.
Do you want more SEO help from a Freelance SEO Consultant Contact us TheForbiz.com?
Starting an entrepreneurial adventure is indeed difficult and dealing with everything can collapse all the time. But with this article, I want to show you that it is important to optimize your online business.
If you are a person who has difficulty or does not have time or simply wants to delegate this work to a freelance SEO consultant, I can take care of your business and take it to another level.
It is essential to have the peace of mind of having an SEO expert like me, so you can spend more time on your business, your family or just to be able to have some of that precious time for yourself. Seeing the web in the search results in the top sites is the goal you must achieve for your web positioning.