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In this post we have brought the main features of the most used Adobe programs. Check out!
Photoshop and some other software are fundamental elements for any company that intends to focus on a flow of quality dissemination.
To achieve excellence in these productions, professionals need to work with the best tools at their disposal.
In this sense, there is no way not to mention the famous Adobe Programs.
Containing the most complete software for photography, design and video editing, it is an excellent option for companies that need to make good marketing content.
Do you want to know how each Adobe tool can help you in this process?
If you want to know, check out!
The 6 Adobe programs to improve your content
1. Photoshop
Adobe Photoshop is, for a long time, the most used image processing software in the world. Created in 1990, it is gaining new features and improvements with each update.
Considered practically a laboratory, Photoshop allows you to do anything – from creations of design pieces to complex photo montages and fusions.
Its toolbox is so wide that it is practically impossible to fully know all the functions offered by the program.
Among the main disadvantages of Photoshop we can mention the long learning path, which requires a lot of practice by users, in addition to not being directed to the editing and treatment of batch photos.
2. Lightroom
Born as a derivation of Adobe Camera RAW, Photoshop plugin for image processing in RAW, Lightroom is the leading photo editing and treatment software and used by photographers around the world.
It focuses on the ability to read, organize and facilitate the editing process (choice of photos) and treatment (corrections and application of effects).
Nowadays it is considered indispensable for any photographer who appreciates, offering more and more advanced functions with each new update.
Compared to the darkroom of analog photography, Lightroom is the program that deals with the process of revealing RAW files, digital equivalents to the negatives of yesteryear.
Within Adobe Programs, you can even buy a plan for photographers, which contains Lightroom and Photoshop.
This option is very useful for those who work with editing and image processing, since the programs are complementary.
Lightroom stands out in almost everything Photoshop can’t cover.
It is much easier to be understood, works directly with RAW files, allows you to classify photos by various aspects and focuses on productivity and workflow.
The big negative point is that Lightroom is not as accurate as Photoshop for small corrections in images, although it constantly increases its tools.
The trend is that, at the current rate, Lightroom will be used more than Photoshop in the coming years.
3. Illustrator
Unlike other Adobe programs that work directly with images, be they photos, videos or graphic materials, Illustrator has a specific objective: to create and manipulate vectors.
Older than Photoshop, this software is much more accurate than its closest competitor, Corel Draw.
It focuses on creating vectors, that is, instead of working with pixel maps, Illustrator creates drawings from curves that are nothing more than mathematical equations.
Precisely because of this, Illustrator allows your images to be freely manipulated in size without any loss of quality.
Therefore, it is widely used for the creation of visual identities, websites, and advertising pieces and even in the development of mobile applications.
4. InDesign
Directed for layout tasks, InDesign has arrived to meet the demand for the creation of documents, albums, flyers and other graphic products.
With it, you can format this type of piece with ease and with great precision.
It is one of the most used software by graphic design professionals, allowing the creation, layout and visualization of materials such as magazines, advertisements, proposals, packaging and others.
Although most of these design pieces today are geared towards virtual display, InDesign is also the best option for those who will need to diagram those that will be printed.
With InDesing, you can create prepress matrices and final documents for any type of existing graphics.
5. Premiere Pro
Premiere is, without a doubt, the most famous video editing software among professionals. Ideal for anyone looking for a complete tool full of resources, it works with a timeline and real-time editing system.
Professional cinematographers use the program to edit several videos at once, apply effects, work with soundtracks and even manipulate 3D elements.
Main video editing tool on the market, Premiere supports very high resolution files, which allows manipulation of up to 8K, which clearly requires a proportionally powerful machine.
With several filters and effects already integrated into the program, Premiere still allows the creation of introductions, editing of transitions, color correction and other aspects, such as the insertion of subtitles.
With the growth of YouTube’s popularity over the past decade, Premiere has become an indispensable tool for content producers and for any video-based marketing strategy. It is today one of the most sought after programs in Pacote Adobe.
6. After Effects
For those who work with video editing, some more advanced resources may be missing in Premiere, mainly when inserting more worked visual effects.
After Effects is for Premiere, as is Lightroom for Photoshop, if it is possible to make some kind of parallel.
Widely used in the film industry, After Effects is one of the main tools in the market for scene manipulation, which allows the insertion of objects, motion graphics and professional level animations.
Like Premiere, After Effects works through a timeline system, in addition to including layered organization, which makes the tool much more complex and complete.
The scope of Adobe Programs
It is, without a doubt, the main program room aimed at the creation of content and development of graphic pieces and other dissemination materials.
With possibilities that extend beyond these horizons, Adobe softwares are the complete toolbox of any brand that wants to modernize its marketing processes with good content.
And as we are talking about professionalism and product quality, check out also how to choose your camera lenses to make professional videos!
